The Square Rooms #6: Leeds Lunch - October 2026: “Building Teams for the Next Stage of Growth"

Join us at The Square Rooms #6: Leeds Lunch - October 2026

“Building Teams for the Next Stage of Growth” with Steve Birch - What scaling a leading betting and gaming business taught me about people, culture and leadership.

What happens when rapid growth gives way to a more complex phase? Drawing on his experience scaling a leading betting and gaming business, Steve Birch reflects on the journey from fast growth, through a period where momentum became harder to sustain, and the lessons that emerged from both.

This senior marketing leaders lunch is hosted by The Peer Space in partnership with Purple Square CX, an exclusive gathering bringing together senior marketing and customer leaders to explore how loyalty is evolving beyond points, rewards and technology platforms.

Join us for lunch on Wednesday October 14th from 12PM at The Lost and Found Leeds Club in Central Leeds.

What scaling a leading betting and gaming business taught me about people, culture and leadership.

A practical look at how teams, culture and leadership need to evolve as a business grows, and what leaders can do to build the foundations for the next stage.

What will be covered:
- Building teams and culture that can keep pace with rapid growth
- Understanding what causes growth and momentum to stall
- Designing organisations for the next stage, not the business you have today
- Developing leaders and maintaining culture through change
- The key lessons learned about people, structure and sustainable growth

About Steve:

Steve Birch is is a senior leader with extensive experience in the online gaming and betting sector, having held senior leadership roles at Flutter Entertainment and Sky Betting & Gaming. As CEO of Sky Betting & Gaming, he helped scale the business to almost £1bn in annual revenue, establishing it as the UK's leading Sportsbook brand while leading a workforce of more than 1,600 people.

Most recently, as Chief Commercial Officer of Flutter UKI, he oversaw a multi-brand portfolio generating £1.5bn in revenue, leading work across brand, marketing, commercial strategy and transformation. His experience spans rapid growth, cultural change, M&A and integration, giving him a unique perspective on the people and organisational challenges that come with scaling a business.

What to expect at The Square Rooms:
- A curated, thoughtful space, tailor made for connecting senior marketers in Leeds
- A dedicated space at a conveniently located venue, with an intimate lunch or dinner space for up to 20
- Networking time before and after lunch or dinner
- Opportunities to share experiences, stories, and challenges at the table with peers
- A chance to learn from and interact with leading minds and thought leaders.

See you there!

This event is brought to you by The Peer Space in partnership with Purple Square, and hosted in Central Leeds, with limited availability seats available here.

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We help ambitious brands turn CRM, CX and Martech investment into measurable business value, loyalty, retention and growth.