The Business Side of Photography Workshop

📸 Join us at our relaxed North Greenwich Studio for a practical workshop with photographer Hayley Benoit, where you’ll discover how to build a successful freelance photography career beyond taking great photographs. With over 15 years of experience across editorial, commercial, portrait, travel, lifestyle, and film and television photography, Hayley will share insights from her career and help you develop the business skills you need to find opportunities and build a sustainable freelance practice.

What to expect
💼 You’ll explore how to position yourself as a photographer, build a portfolio that attracts the work you want, find and approach potential clients, and pitch your work effectively. You’ll also get to grips with the practical side of freelancing, including pricing, usage rights, invoicing, and contracts.

🤝 Through honest advice, real-world examples, and lessons from Hayley’s own experience, you’ll gain a better understanding of how to build professional relationships, find new opportunities, and navigate the realities of working as a freelance photographer.

✍️ Practical exercise: Craft your client pitch
You’ll identify a client you’d genuinely love to work with and develop a short, tailored pitch. Working individually before sharing ideas in small groups, you’ll consider who to contact, which images from your portfolio to showcase, how to introduce yourself, and what makes your work relevant to that client. You’ll then have the opportunity to review selected pitches as a group and explore how to make them stronger.

💬 We’ll finish with an open Q&A, giving you the chance to ask Hayley your questions about freelance photography, rates, finding clients, and the wider industry.

🎯 Who is it for? 
Whether you’re just starting out or looking to take your freelance photography career to the next level, this workshop will help you build your confidence, sharpen your approach, and take practical steps towards the work you want.

☕ Tea, coffee, and biscuits will be offered. 🥤Your ticket also includes one complimentary soft drink.

🎟️ Book your spot to make sure you don't miss out!

👉About the organisers

Hayley Benoit is a London-based portrait, editorial and commercial photographer with over 15 years of experience. Her work spans editorial portraits, commercial campaigns and, for the past five years, film and television. Her clients include Disney, Lucasfilm, Universal Pictures, BBC, Sky, The Guardian, The New York Times and The Observer. Beginning her career in fashion photography, Hayley developed a keen eye for detail and a natural ability to connect with her subjects. Her career later took her to Australia and New Zealand, where she developed her style through portrait, food and travel photography. Her work has been exhibited at the National Portrait Gallery as part of the Taylor Wessing Photographic Portrait Prize, and she has appeared on BBC Three’s Hungry for It and Sky Arts’ My Greatest Shot. Hayley is passionate about sharing her experiences and helping emerging photographers navigate the business side of the industry.

The Photography Foundation is a London-based charity set up in 2019 to create pathways into photography careers and the wider creative industries. We are driven by our belief that everyone deserves a fulfilling creative career, and that creativity thrives when barriers to opportunity are removed. We have grown into a dynamic hub of creativity, community, and career development for diverse audiences.

Our events programme is designed to support a sustainable creative career by enhancing your skills, promoting wellbeing, and underlining the importance of making time for inspiration and creativity in your practice. Our programme brings together a range of events with different pricing levels, allowing us to better reflect the breadth of the photography and creative careers landscape. To ensure our events remain accessible, we offer a select number of bursary tickets for paid events, and all ticket proceeds help us to continue to deliver low cost and free events for our community. We are The Photography Foundation - empowering emerging creatives to see, capture, and shape their futures.

👥 Please Note

• Our Public Programmes are aimed at anyone aged 16+. If you are an adult who wishes to join with someone younger than 16 years old, please contact us in advance at Events@thephotographyfoundation.org
• Please help us keep our Studio welcoming. We ask everyone to treat each other and The Photography Foundation team with respect throughout our events and activities. To help us maintain a safe and welcoming learning space for everyone, we reserve the right to refuse entry or ask anyone to leave if necessary. Thank you for helping us create a positive environment for all!
  
  🎟 Ticket Information

• Spaces are limited, if you can no longer attend, please request a refund for your ticket 48 hrs before the event via Ticket Tailor. If you request a ticket refund in less than 2 days before the scheduled event, you will be charged the full cost of the ticket, and you will not receive a refund.
• There is a fee for this workshop, however if you feel unable to pay, please get in touch with us at Events@thephotographyfoundation.org as we may have bursary spaces available upon remaining availability.

📧 Accessibility

• If you have any accessibility requirements or questions please email Events@thephotographyfoundation.org
• Please note that there is lift access to our second floor studio & accessible WC facilities.

📸 Image credits: @ThePhotographyFoundation @HayleyBenoit

Hayley Benoit

The Photography Foundation Building Entrance