Mike is the go-to whisky expert in Canada, celebrated for his knowledge, education, and engaging tasting events. His role extends beyond personal acclaim – it's about enhancing your whisky experience and seamlessly connecting brands with the top whisky consumers in Canada.

As a sought-after consultant for emerging brands, Mike possesses a unique ability to elevate products to new heights in the Canadian market. His vision and ultimate goal revolve around creating unforgettable experiences that shine a spotlight on the brand story, the craftsmanship within each whisky bottle, and the extraordinary individuals who make the brand or distillery truly special.

For brands seeking more than just recognition but an immersive journey into the heart of Canadian and global whisky culture, Mike Brisebois is the unrivaled guide—a storyteller committed to ensuring your brand not only stands out but becomes an integral part of the whisky narrative, leaving a lasting imprint in Canada and beyond.

Mike is also the founder of TWE Media, TWE Whisky Awards and The Whisky Explorer Magazine.