Marketing March - Branding Essentials Workshop

🌟Marketing March – Transforming ideas into action for TIES Alumni🌟

Join us for Marketing March!!  A month of workshops designed to empower you and your business. Whether you’re refining your brand, mastering your marketing strategy, or learning how to engage with the media, these workshops will give you the tools to succeed.

📅 March 6 | Branding Essentials: Evaluate and Elevate Your Business Visual Identity
Time: 6:00 PM – 8:30 PM | Location: TIES Westwinds

Daniela Govea - Facilitator

Passionate about adding connection, purpose, and alignment to businesses, I thrive on guiding entrepreneurs to crystallize their business purpose.
The question that fuels my passion is: How can we infuse businesses with genuine connection, purpose, and alignment? As a versatile professional in Brand Identity Design, Brand Strategy, and Product/UX Design, I merge creativity, strategy and my diverse experience accross industries to elevate your brand. Let's collaborate to answer that question and transform your vision into a powerful, authentic brand story💖

Let’s refine your brand’s visual elements by assessing how well they align with your core business values, mission, and the psychology behind branding. You’ll receive live logo feedback and create a cohesive brand mood board that serves as a referent for consistent branding.

What You’ll Walk Away With:

✅ Mini Brand Audit Report – A self-assessment tool to identify brand strengths & areas for improvement.
✅ Live Logo Critique & Feedback – Refinement suggestions or a simple starter template for those without a logo.
✅ Personalized Brand Mood Board – A curated selection of colors, fonts, and imagery tailored to your business.

Class Agenda 📝

1️⃣ Welcome & Grounding Activity (15 min) – Connect, set intentions & get inspired.
2️⃣ Guided Brand Audit Exercise (45 min) – Evaluate your branding through theory & brand psychology insights.
3️⃣ Logo Feedback Session (30 min) – Constructive critique on color, elements, readability & uniqueness.
💡 Note: Those without a logo will receive a starter template & expert tips for creating a strong one.
4️⃣ Hands-on Mood Board Creation (45 min) – Design a cohesive visual reference for your brand.
5️⃣ Wrap-Up & Key Takeaways (15 min) – Final insights & next steps to implement your brand identity.

Additional Resources & Materials 📌

📍 Brand Audit Worksheet – Assess your branding strengths & areas for improvement.
📍 Logo Refinement Checklist – A simple guide to enhancing your logo.
📍 Mood Board Template – A customizable template to maintain branding consistency.

Other events from Marketing March

1️⃣ Marketing Strategy Part 1 - March 13th  CLICK HERE TO SAVE YOUR SPOT

2️⃣ Marketing Strategy Part 2 - March 20th  CLICK HERE TO SAVE YOUR SPOT

3️⃣ How To Master a Media Interview (in person) - March 27th  CLICK HERE TO SAVE YOUR SPOT

Don’t miss out on this incredible opportunity to grow your brand, connect with other entrepreneurs, and refine your marketing skills. See you there! 🌟