The EU Empowering Consumers for the Green Transition Directive: What it means for UK travel and tourism businesses

TMI September Zoom

 The EU Empowering Consumers for the Green Transition Directive: What it means for UK travel and tourism businesses

The global tourism landscape is changing rapidly. With the EU’s incoming Empowering Consumers for the Green Transition (ECGT) Directive coming into full effect from September 27th, vague sustainability claims will no longer meet the mark, with new legal requirements for independent, third-party verification.

Whether you represent a DMO or local authority, or manage and market destination experiences, this new regulation is set to radically impact how you can communicate offerings to European travellers. Join us for this session with Anna Dacam, Certifications lead at Travalyst, to unpack what the ECGT means for global tourism certifications, and how to leverage your destination's sustainability efforts whilst remaining compliant.

Anna Dacam, Certifications Project Manager - Travalyst

Anna drives the Certifications Initiative at Travalyst, the independent not-for-profit coalition founded by Prince Harry, The Duke of Sussex, working to change the way the world travels - for good. Her role navigates the critical intersection of global regulation, industry alignment, and consumer trust.

With a career rooted in the hotel and accommodation ecosystem, Anna previously managed the environmental programme at the World Sustainable Hospitality Alliance, working with the world’s leading hotel brands to translate complex sustainability goals into high-impact industry standards. Her expertise spans the full ESG spectrum, from regulatory compliance and disclosure, to robust impact measurement and reporting.