WEBINAR - PROUD SOUTH CRAFT

Presented online by Lidewij Edelkoort

Thursday, September 4, 2025 

17:00 Paris CET

11:00 New York EST

8:00 West Coast PST

Tickets: $125 — including a copy of Proud South Craft shipped to your door!

Join us on September 4th for an inspiring look at new craft and design from the Global South! Coinciding with Maison & Objet’s September edition, this 60-minute trend presentation brings together the dynamic work of emerging and established creatives. As Edelkoort observes, "Craft is the direct link humans have with their ancestors and the beginning of civilisation." She feels this irreversible revival of craft reflects society’s desire for authenticity and tactility, to complement our modern mode of living, but more so, craft embodies our urgent need to affirm the power of humans over machines and artificial intelligence. Hence, the idea of an activist counterculture, manifesting with palpable proof that the made-by-hand can become a Proud South revolutionary movement to reckon with.