TRKKtalks Helsinki 2026: From Signal Loss to Stronger Performance

What happens when enterprise advertising tools lose the signals they need to perform?

Automated bidding is only as good as the data powering it. But privacy changes, ad blockers, and cookie degradation are erasing critical touchpoints, leaving algorithms with weaker signals and putting acquisition efficiency at risk.

Join TRKKN and Google at Google Helsinki on October 20 to discover how leading digital marketers are strengthening their data foundation for sustainable growth.

Learn how enterprise Google Marketing Platform (GMP) integrations and Google Cloud can help repair signal pipelines, recover “invisible” conversions, and feed high-value business data, such as profit margins, directly into Google AI.

Walk away with actionable strategies to lower acquisition costs, sharpen measurement and attribution, and drive measurable ROAS and margin growth in a privacy-first landscape.

💡 What you’ll gain from attending:

• A practical framework for turning AI and data into real business outcomes.

• Proven strategies using Google Cloud and AI to close data gaps and improve acquisition efficiency.

• Tactics to unlock more value from your existing marketing technology and data.

• Signal recovery approaches to strengthen measurement and campaign performance.

• Expert guidance for building a future-proof, high-ROAS technology roadmap.

• Networking with growth leaders, senior marketers, and Google experts.

👥 Who Should Attend?

Data lovers, marketers, and technology enthusiasts.

Event details

📅 Date: October 20, 2026
🕐 Time: 8 AM - 12 PM EEST
📍 Venue: Google Helsinki, Arkadiankatu 6, 00100 Helsinki, Finland

Agenda (tentative):

08:00 – 08:30 | Doors open / breakfast

08:30 – 08:35 | Welcome: Anna-Riikka Hovi-Taunila, CEO - Omnicom Media Finland

08:35 - 08:45 | Opening keynote by TRKKN: Nekhoh Brown, Growth Lead Nordics - TRKKN 
Explore why traditional tracking pixels are losing up to 30% of conversion data and how stronger first-party signals can restore the data AI needs to drive profitable marketing performance.

08:45 – 09:05 | Session 1, Google: Constructing a Reliable First-party Data Foundation to Drive Peak Marketing Efficiency: Magnus Friberg, Media Effectiveness Lead - Google
Discover how server-side technology and offline CRM integration can recover conversions lost to browser restrictions and ad blockers, strengthen attribution, and create a more reliable first-party data foundation for marketing performance.

09:05 – 09.15 | Audience Q&A

09:15 – 09:35 | Session 2, Back To The Future Of Search - Evaluating The AI Search Landscape:  Kaisa Rannantie & Miro Savolainen, Senior SEM Specialists - Omnicom Media Finland
Search is evolving fast, and so are the ways people discover, decide, and act. One year on from our last deep dive into the future of search, we'll combine qualitative and quantitative insights to uncover the biggest shifts in user behavior and explore what the future of search holds as we head toward 2027.

09:35 – 09.45 | Audience Q&A

09:45 – 10:00 I Networking Coffee Break

10:00 – 10:20 | Session 3, TRKKN: Tailoring Your DV360 Bidding Strategies to Eliminate Wasted Budget and Capture Premium Customers: Anton Kanis, Managing Director Northern Europe - TRKKN
Discover how custom bidding in DV360 uses your own margin and predicted basket-value data to prioritize profitable customers, reduce wasted media spend, and improve ROAS.

10:20 – 10.30 | Audience Q&A

10:30 – 10:50 | Session 4, TRKKN: Converting Your Customer Data Into Increased Revenue and Long-term Customer Loyalty: Søren Dam Friis, Senior Cloud and Data Architect - TRKKN.                                                                                                                                                                                     

Learn how predictive AI in Google Cloud turns first-party data into actionable LTV and churn signals, helping you prioritize high-value customers and drive profitable long-term growth.

10:50 – 11:00 | Audience Q&A

11:00 – 11:20 | Session 5, Google: Uncovering Unlimited Potential with Gemini: Sandra Calvo, Customer Engineer - Google Cloud
Discover how Gemini’s latest AI capabilities—from advanced reasoning and multimodal intelligence to Veo and Deep Research—can accelerate creative production, unlock deeper insights, and drive smarter campaign performance.

11:20 – 11:30 | Audience Q&A

11:30 – 12:00 | Wrap up & networking coffee

*The agenda and speakers are subject to change.

Reserve Your Spot!

Seats are limited — secure your free spot now!

We look forward to seeing you at Google Helsinki,
Your TRKKN Northern Europe Crew

Questions? Mail us at info.nordics@trkkn.com.