TRKKtalks Oslo 2026: The Data Strength Advantage for Digital Marketing

As marketing signals become harder to capture, the quality of the data behind your campaigns matters more than ever.

Join TRKKN and Google at Google Oslo on November 12 for a morning dedicated to turning stronger data foundations into better marketing performance. Together with experts from Google and TRKKN, we’ll explore how Google Marketing Platform, Google Cloud, and AI can help marketers recover lost signals, improve measurement, and give automated bidding better inputs to work with.

Through practical approaches and real-world examples, we'll explore how to connect business data such as margins and customer value with advertising technology to optimize toward the outcomes that drive your business growth.

💡 What you’ll gain from attending:

• Practical ways to recover lost signals and strengthen campaign data

• Strategies to optimize toward profit, customer value, and business outcomes

• Real-world examples of Google Cloud and AI improving marketing performance

• Ideas for getting more value from your existing marketing technology

• Direct exchange with Google, TRKKN, and fellow marketing leaders

Come for the insights, stay for the conversations, and leave with concrete ideas for building a stronger foundation for profitable growth.

👥 Who Should Attend?

Data lovers, marketers, and technology enthusiasts.

Event details

📅 Date: November 12, 2026
🕐 Time: 8:30 AM - 12:30 PM CET
📍 Venue: Google Oslo, Bryggegata 6, 0250 Oslo, Norway

Agenda (tentative):

08:30 – 09:00 | Doors open / breakfast

09:00 – 09:15 | Welcome & opening keynote, TRKKN: The Loss of Signals & the New Rules of Marketing Performance.
See how signal loss is changing the foundations of digital marketing, and why building a stronger first-party data foundation is becoming essential for providing AI the inputs it needs to optimize towards profitable growth.

09:15 – 09:40 | Session 1, Google: Constructing a Reliable First-party Data Foundation to Drive Peak Marketing Efficiency.
Explore how server-side technology and offline CRM integration can help close measurement gaps caused by browser restrictions and ad blockers, recover previously invisible conversions, and provide a more dependable foundation for attribution and optimization.

09:40 – 09:45 | Audience Q&A

09:45 – 10:10 | Session 2, Omnicom Media: Capturing True Customer Value in Search Ads 360 to Grow Your Marketing Bottom Line.
See how first-party data, offline sales, and meaningful business milestones can be integrated into Google Ads and SA360 to give bidding algorithms better signals, reduce acquisition costs, and optimize toward stronger business returns.

10:10 – 10:15 | Audience Q&A

10:15 – 10:30 | Networking Coffee Break

10:30 – 10:55 | Session 3, TRKKN: Tailoring Your DV360 Bidding Strategies to Eliminate Wasted Budget and Capture Premium Customers.
Learn how custom bidding in DV360 can incorporate your own business logic, including margins and predicted basket values, to prioritize higher-value opportunities, make media spend more efficient, and increase ROAS.

10:55 – 11:00 | Audience Q&A

11:00 – 11:25 | Session 4, TRKKN: Converting Your Customer Data Into Increased Revenue and Long-term Customer Loyalty.
Explore how predictive AI models in Google Cloud can identify high-LTV customers and churn risk, turning first-party data into actionable signals that help you focus investment on customers with the greatest long-term value.

11:25 – 11:30 | Audience Q&A

11:30 – 11:55 | Session 5, Google: Uncovering Unlimited Potential with Gemini.
See how Gemini’s evolving capabilities—including advanced reasoning, multimodal intelligence, Veo, and Deep Research—can transform creative workflows, surface richer insights, and enable smarter, AI-powered campaign management.

11:55 – 12:00 | Audience Q&A

12:00 onward | Wrap up & networking coffee.

*The agenda and speakers are subject to change.

Reserve Your Spot!

Seats are limited — secure your free spot now!

We look forward to seeing you at Google Oslo,
Your TRKKN Northern Europe Crew

Questions? Mail us at info.nordics@trkkn.com.