Beyond the Dashboard: Lessons from a Year of Building Data Strength

Analytics Summit Starts Early: Let's Warm Up With the British Heart Foundation 🚀

You don’t have to wait until November to get into Analytics Summit mode!

Ahead of the Analytics Summit in Hamburg on November 4–5, our two Warm-Up Webinars – with the British Heart Foundation and UNHCR – bring some of the conversations to your screen early. Plus: participants will get an exclusive 30% discount on Analytics Summit 2026 tickets 🎟️.

In this webinar, Dan Golding, Digital CRO & Analytics Lead at the British Heart Foundation (BHF), will take us behind the scenes of a year spent building Data Strength together with TRKKN.

The BHF funds more than £100 million of lifesaving research into heart and circulatory diseases every year. But navigating fragmented data, increasing privacy restrictions and lost signals presents its own challenge.

Over the past year, BHF has worked on strengthening its measurement foundation, recovering 15 to 30% more visibility across digital touchpoints, including a 16% increase in attributed donations through Enhanced Conversions and an 8% boost in attributed conversion value through Google Tag Gateway.

This session goes beyond the results to look at the vision vs. the reality: what worked, what didn’t, and what BHF learned along the way.

💡 What You Will Learn:

• What Data Strength looks like in practice: How BHF responded to growing privacy and attribution challenges using Server-Side GTM, Google Tag Gateway, and Enhanced Conversions, and what these changes delivered in practice.
• Lessons from a year of implementation: Lessons from aligning marketing, Data Protection, and IT/Cloud teams, navigating complex non-profit data streams, and turning a Data Strength strategy into something that works in the real world.

🗣️ Webinar Speakers & Key Facts:

Speaker: Dan Golding, Digital CRO & Analytics Lead at British Heart Foundation
Host: Ollie McNaught-Reynolds, Head of Digital Analytics at TRKKN UK

📅 When? October 20, 2026
🕤 Time: 11:00 AM – 12:00 PM CEST
💻 Where? Google Meet
🎁 Unlock an exclusive 30% off the Analytics Summit ticket 🎟️

👋 Who Should Join?

If you work with digital analytics, measurement, data, or marketing, this session is for you. It’s especially relevant if you want to see what building Data Strength looks like in practice.

We look forward to seeing you at the webinar ❤️

Cheers,
Your TRKKN & Analytics Summit Teams