Webinar: Costco Wines in 2026

One of our most popular (and most eye-opening) events of the year is back: a deep dive into the surprisingly serious world of Costco wines. 

In this fan-favorite webinar, we taste through the latest vintages of Kirkland Signature wines and explore how a warehouse store became one of the most powerful forces in the global wine market.

This isn’t a novelty class. It’s a masterclass in value, sourcing, and the modern wine business. We’ll unpack how Costco leverages scale, long-term producer relationships, and laser-focused buying to deliver wines that often compete with bottles at twice the price (or more). From Old World classics to New World crowd-pleasers, these wines are made by real producers in real wine regions — and we’ll talk about who they are, how the partnerships work, and why the quality can be shockingly high.

Of course, we’ll taste with intention and give you our honest reviews. Which wines overdeliver the most? Which styles shine in the Kirkland lineup? Where are the sweet spots for entertaining, cellaring, or weeknight dinners? You’ll walk away not only knowing what to buy, but why it’s such a strong buy.

We’ll also zoom out to the bigger picture: what Costco’s wine program reveals about global supply chains, private labels, and the shifting economics of wine. Love it or hate it, Costco has changed the way wine moves around the world — and understanding that makes you a smarter, more confident wine buyer everywhere else, too.

If you’ve ever stood in the Costco wine aisle wondering, “Is this actually good?” — this is your class. Come for the deals, stay for the insight, and leave with a shopping list that might just become your new secret weapon.

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With your $20 registration, you'll receive the private event YouTube link, a calendar reminder, and an outline of wines we are planning on opening. Note that no wine is required for the webinar, but if you want to "taste along" we will send you some ideas. If you can't watch live, you can use the same link to access the replay in the future.

Your registration directly supports the work of Twin Cities Wine Education to bring deep, meaningful, accurate, and entertaining wine education to all.

Thank you!