Pro Tactics workshop (Cologne, Germany)
Pro Tactics workshop (Cologne, Germany)
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Immerse yourself! A two-day tactical workshop to build your skills and your business, while connecting and learning best practices from pros in the industry.
If you are like most sketchnoters and visual thinkers, you already do great work but, somehow, that doesn't seem to be enough.
You have worked with big companies but you still struggle to sell your services, your leads come from referrals you can't control, and you are probably a one person business, wearing multiple hats.
Some months you are busy and overworked. Other months your calendar is empty and you panic.
Just imagine if you could be less busy but make more money.
What if you could get clients that work with you on repeat, providing stable income?
What possibilities would that open in your life?
Unless you live close to other sketchnoters, you don't often get to see how other pros manage their processes, and which systems allows them to grow.
You have the talent. Now you need to go back to what makes you and your offer unique, and double down on your strengths to gain more business.
It's the difference between being a sketchnoter for your clients vs becoming the preferred sketchnoter for them.
That's why we created this workshop.
To provide you with the insights, support, inspiration, and practice you need for the next stage in your sketchnotes business.
This is a workshop for those who are ready to put in the work to unlock their next level.
What to expect:
Join this immersive experience of two days filled with actionable insights, role plays, and interactive learning.
What you'll learn:
Business Track | Craft a no-brainer offer that attracts your ideal sketchnote clients.
- Understanding client’s wants, needs and values
- Transformational sales framework
- The Four Variables for no-brainer offers
- The honey framework: How to attract the right clients, and keep them coming.
- The Art of conversations: How to do sales, the non-gross way (role plays)

Art track | Advanced storytelling with visuals
1. Pro tips to tell stories with metaphors
2. How to come up with ideas quickly
3. Secret recipes to draw faster
4. How to prepare for an event like a pro
5. Tons of pro drawing tips
And, the opportunity to practice all together: be prepared to draw a lot!

Free track | community
- Urban sketching
- Shared meals
- Choose your own adventure
Location:
Germany: Design Offices Köln Mediapark, Cologne, Germany
Recommended Arrival Time: 8:30 AM
Start Time: 9:00 AM - End Time: 4:30 PM
Building from outside

Building inside

The training Room

Training room terrace

What's Provided:
- Training, demonstrations, roleplay and coaching
- Dedicated whatsapp group for 3 months after event
- All materials
- All meals (morning snack, lunch, afternoon snack, coffee for both days, and one dinner)
- Worksheets and materials for exercises.
What to Bring:
- Will be revealed in the pre-event meeting

About your guides

Adrien Liard is a full-time scribe and illustrator based in France. A former graffiti artist turned agile coach and product director, he has spent over a decade using visuals to help teams and organizations think, collaborate, and create. When he’s not drawing for clients, he’s probably sketching in his sketchbook.

Alejo Porras is a Costa Rican-born illustrator, sketchnoter, and storyteller based in Atlanta, Georgia. He’s coached and trained professional sketchnoters since 2019, and most recently in Netherlands and the UK. He is best known for breaking the molds of conventional sketchnotes.
Most importantly, they’re both committed to improving this craft and helping you grow.
What others have said about the ProTactics Workshop
“Your workshop has rocketed me! I’ve never done live graphic recording before the workshop. A month after the workshop, I got my first event.”
Joke | Graphic Recorder and Lettering Artist at The Green Nib
“We often dont get time to reflect on what we do in our business. Having experts in the field and space to think about what I was doing was a confidence boost for sure.”
Beth Evans-Lewis | Graphic Recorder at Work With Beth
"Attending the workshop led to major changes for me. After 26 years I resigned from my corporate job, start a sketchnote business, and it's working very well so far"
Benoit Leclair | visual Thinking Enthusiast
"The osmosis of being in a room with awesome creatives learning great content is truly inspiring."
Stuart Young | Visual Storyteller I Facilitator I Certified Scrum Trainer
If you have any questions or concerns ahead of the event, don’t hesitate to reach out.
Can't wait to share all these tactics with you!
Location
Design Offices Köln Mediapark, 50672