Why your supporters are wealthier than you think, and what it means for fundraising

There are more people in the UK who own their own home outright than who have mortgages. The Great Wealth Transfer means Generation X, the children of Baby Boomers, are due to inherit £327 billion over the next 10 years. Savings rates went up 25% during the pandemic and are still above pre-pandemic averages.

Despite high and growing levels of poverty and inequality a large proportion of the UK population have benefited from a wealth boom since 2010. These groups overlap with traditional charity supporters, helping to explain why UK giving has remained resilient despite the pandemic and cost of living crisis. And the wealth boom is continuing, with millions of people due to inherit from Baby Boomers over the coming years.

This means that for most charities our supporters are wealthier than we may think. This interactive insight session will explore these wealth trends in more detail, and highlight the fundraising opportunities they offer for your charity. The session will cover practical steps you can take to benefit from this wealth boom.

The insights session is on Weds 24^th January 2024 from 10.15am to 11.45am on Zoom. The session will be recorded and the link to the recording and the slides shared afterwards.

Trainer

Catherine Miles has over 25 years’ experience in fundraising. Formerly Fundraising Director at Anthony Nolan, Breast Cancer Now and Battersea, she now runs her own consultancy business helping charities grow their income and develop their teams. Catherine runs three insights groups covering Community, In Memory and Virtual Events fundraising, enabling charities to share key market insights and learnings, develop performance benchmarks and grow their peer networks.

What this course will cover 

This course will cover the key financial and socio-economic trends driving who holds wealth in the UK, and how wealth is being passed down generations as a result of the Baby Boomer generation starting to pass away. The course will explore what this Great Wealth Transfer means for fundraising, and how charities can best position themselves to respond. The course will look at the impact of the pandemic on people’s personal wealth, savings rates and financial health and explain how this is reflected in charitable giving.

The course will give practical ideas for fundraisers on how they can best position their charity to take advantage of the opportunities offered by these financial trends, and how they can best work with their supporters, many of whom will be wealthier than the charity may think.

The course will be particularly relevant for Individual Giving, Major Donor, Legacy and in Memory teams but also those working on fundraising strategy and planning.

Who this course is for 

The session will be particularly relevant for fundraisers working in strategy and planning; audience insight; individual giving; mid value giving; major donor; legacy; and events fundraising.

By the end of the course attendees will: 

• Have a clear understanding of how wealth has grown in the UK since 2010 and who holds it
  
• Have a clear understanding of what the Great Wealth Transfer is and what it means for charities
  
• Have practical ideas on how they can enable their charities to take advantage of the opportunities offered from the wealth boom
  
• Have relevant information to share with their charities on the likely impact of the Great Wealth Transfer on inter and intra generational inequality, which may impact on their charities’ public affairs and service delivery work

The course lasts for 90 minutes and takes place live on Zoom.  It will be recorded for delegates to receive a copy.

We'll send you the Zoom link a day or two before the course. Delegates will receive a copy of the slides in PDF and a link to the recording and chat string.

By registering for a place on the course which will be video recorded you accept that your face and/or voice or comments will be recorded and viewed by other delegates at other organisations on the course.

What others say 

"Many thanks for the training. It was really useful and prompted me to think of some things I hadn’t considered. Was good to see and hear from other charities too. Shared some of the ideas/tips already. It was a great session – I really enjoyed it and there have been plenty of positive comments from colleagues as well. "  

"Lots of great tips and a lot of food for thought as to how we can make the most of this great opportunity to engage with our supporters."

Cancellations and refunds

If we have to cancel this event then Fundraising UK Ltd will fully refund the ticket fee you have paid. We shall not, however, be liable for any other costs you might incur.

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