Fundraising in 2021 – how to adapt and be successful

Which fundraising income streams will perform best in 2021? Where will the opportunities be? And how can fundraising teams adapt to the challenges and opportunities and give themselves the best chance of success? 

Catherine Miles has 25 years’ experience in fundraising. Formerly Fundraising Director at Anthony Nolan, Breast Cancer Now and Battersea, she now runs her own consultancy business helping charities grow their income and develop their teams. Since the start of the pandemic she has hosted networking Zoom calls with Fundraising Directors and Heads of teams sharing insight on how coronavirus has impacted on fundraising and what has been working. This insight will feed into this training session. 

What this course will cover

This 90 minute interactive online training session will share insight from conversations with over 50 charities on how each fundraising income stream is likely to perform in 2021. The session will share case studies of fundraising successes during 2020, and give practical advice on how charities can adapt their fundraising programmes to be successful in 2021. The course will cover how to maximise new opportunities such as virtual events; how to bring on board new supporters; and how to maintain relationships with warm supporters during pandemic restrictions. 

Who this course is for 

The session is relevant for fundraisers working across all income streams. The session focuses in particular on Community, Events, Mass Participation, Major Donors, Trusts and Corporate. The session will include case study examples and tips from both national and locally-based charities so is relevant for sole Fundraisers or those working in larger teams. 

By the end of the course attendees will

• Have a clear understanding of which income streams will perform best in 2021 
• Have benchmark examples of how charities have adapted to coronavirus
• Have practical tips and ideas on how their charity could adapt to take advantage of fundraising opportunities in 2021
• Have had an opportunity to network with other course attendees 

The course lasts for 90 minutes and takes place live on Zoom. We'll send you the Zoom link a day or two before the course. Delegates will receive a copy of the slides in PDF and a link to the recording and chat string. 

What others say 

"Many thanks for the training. It was really useful and prompted me to think of some things I hadn’t considered. Was good to see and hear from other charities too. Shared some of the ideas/tips already."

"It was a great session – I really enjoyed it and there have been plenty of positive comments from colleagues as well.    Lots of great tips and a lot of food for thought as to how we can make the most of this great opportunity to engage with our supporters."

Cancellations and refunds

If we have to cancel this event then Fundraising UK Ltd will fully refund the ticket fee you have paid. We shall not, however, be liable for any other costs you might incur.

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