How to integrate telephone into your fundraising strategy

Purity Fundraising’s CEO Helen Mackenzie and Client Services Director Sinead Costello present a live online course on how to integrate telephone into your fundraising strategy. 

A very real and personal form of contact, the telephone provides an immensely valuable way to build understanding, awareness and empathy on both sides, helping charities to bring in new donors and deepen supporter relationships. 

This course is designed to guide attendees through everything they need to know to set up and run a successful campaign, and attendees will leave fully prepared to add this effective channel to their fundraising mix. It is appropriate for all sizes of charities, and whether you are interested in telephone fundraising in-house or looking to work with a third party agency.   

 It will cover the following:   

• Things to consider before you start any telephone campaign including consent compliance

• How to ask for money on the telephone

• How to use the telephone to acquire new donors

• How to retain existing donors and build stronger lifetime value

• Segmentation

• Important KPIs and benchmarking

• Integrating telephone into your overall fundraising strategy

• Q & A /workshop – Bring your problems and we’ll provide a telephone fundraising solution! 

About Purity Fundraising 

Helen Mackenzie

Fundraising strategy and bespoke telephone agency Purity Fundraising works with charity clients of all sizes, and regularly advises and trains on telephone marketing strategy in relation to an overall fundraising strategy. Their comprehensive in-house training course for fundraisers results in a telephone fundraising diploma and this has also been delivered to charities looking to carry out their own telephone fundraising in-house.

The course lasts for 90 minutes and takes place live on Zoom. We'll send you the Zoom link a day or two before the course. Delegates will receive a copy of the slides in PDF.

Cancellations and refunds

If we have to cancel this event then Fundraising UK Ltd will fully refund the ticket fee you have paid. We shall not, however, be liable for any other costs you might incur.

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