Adding direct mail to the fundraising mix

Data specialist Suzanne Lewis, founding director of Arc Data, presents a live two- part online course for fundraisers on adding direct mail to the fundraising mix. 

With responses currently reaching new highs for direct mail thanks to a combination of improved targeting, digital overload, and people spending more time at home, there has never been a better time to look again at this channel and test its performance for your charity. 

Suzanne’s course is designed to explain and dispel the common misconceptions associated with using direct mail, and guide attendees through integrating this channel into the fundraising mix, and planning and executing a successful campaign. 

What this course will cover

Part one – addressing the common misperceptions surrounding: 

• Data availability 

• Audience response

• Campaign cost

• Reputational risk 

Part two – how to get a cold mail campaign underway: 

• Inception of an idea

• Planning and forecasting

• Targeting

• Sourcing cold data

• Evaluating campaign performance 

At the end of the course, the attendees will leave fully armed with a practical process to help them get started on deciding whether or not to add this effective channel to their fundraising mix. 

About the trainer

Suzanne Lewis, director of Arc Data

Suzanne Lewis is founding director of Arc Data and specialises in helping not-for-profit organisations source, manage and understand their data.

The course lasts for 90 minutes and takes place live on Zoom. We'll send you the Zoom link a day or two before the course. Delegates will receive a copy of the slides in PDF.

Cancellations and refunds

If we have to cancel this event then Fundraising UK Ltd will fully refund the ticket fee you have paid. We shall not, however, be liable for any other costs you might incur.

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