Making LinkedIn work for you: simple ways to stay visible and consistent

If you already use LinkedIn but find it difficult to stay consistent or know what to share, how, and when, this interactive workshop will help you develop a sustainable approach. 

This session focuses on using LinkedIn in a way that does not feel like a burden, while still allowing you to stay visible and connected that suits your academic or professional identity. You will explore practical ways to show up regularly without overthinking content or spending excessive time on the platform. 

We will introduce simple, repeatable habits to help you use LinkedIn more efficiently, including how to refine your profile and share content that feels meaningful and adds value. We will explore different types of content, ways to stay visible, strengthen your network and support your career development and connections with industry. 

Aimed at researchers and technical or professional services colleagues who already have a LinkedIn profile and want to use it more consistently, efficiently, and strategically.

This workshop will be run by Dr Rushana Khusainova, Senior Lecturer in Marketing at the University of Bristol Business School, and Research Champion for Business Education Research and Scholarship Network.

If you're interested in a more beginner session, see LinkedIn for Beginners: A simple and supportive introduction