Join our Digital Marketing facilitator, Nicola Ryall, alongside Hertfordshire Graduate MBA, other students, businesses, alumni and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Speaker: Nicola Ryall

Nicola Ryall has over 30 years’ experience in marketing & sales, cutting her teeth at American Express and Coca-Cola. She set up her marketing consultancy, Ryall Marketing, in 1992 and since then has helped her clients plan & execute their sales & marketing activity, delivering them profitable sales and business growth. She has experience in marketing a wide range of sectors, including professional & financial services, high-tech and telecoms, manufacturing, and consultancy. Nicola is a founder-member of Branduin Business Support; a founder-associate of Brolly Marketing and owns the KAI Foundation. She is a business mentor & consultant with Branduin, and until recently, was Chair of the Chiltern Chamber of Commerce. The KAI Foundation promotes Kirton’s Adaption-Innovation, which is one of the world’s foremost measures of thinking-style, problem-solving, teamwork and creativity. Nicola regularly runs workshops and seminars on strategy, integrated marketing, copywriting, lead generation and digital & social media marketing. These are run in conjunction with universities, chambers of commerce, local authorities and commercial organisations. Additionally, she has recently facilitated a series of 'boardroom' Peer-to-Peer groups for MDs, including providing individual advice sessions for all participants (on behalf of the Hertfordshire Chamber of Commerce & the Hertfordshire Growth Hub; Government funded, 2020-22). She is currently program co-ordinator and main workshop leader for the Digital Skills Program sponsored by Watford Borough Council.

Session Information

Nicola Ryall’s digital marketing session will focus on building an effective online presence and leveraging digital tools to achieve business growth. Nicola will introduce participants to the latest trends and best practices in digital marketing, including integrated strategies across social media, content marketing, and SEO. The session will cover the essentials of creating a cohesive digital strategy that aligns with broader business objectives, emphasising the importance of data-driven decision-making and targeted messaging. Participants will engage in practical exercises to develop and refine their digital marketing plans, learning how to maximise ROI through effective campaign management. The session will end with a discussion on current industry challenges and a Q&A, offering personalised advice for optimising digital marketing efforts.