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Marketing Research Seminar - Professor Robin Canniford, University of Galway

Wed 22 May 2024 12:00 PM - 1:30 PM Jubilee Building, Room G31, University of Sussex Business School, Brighton, BN1 9SL

Marketing Research Seminar - Professor Robin Canniford, University of Galway

Wed 22 May 2024 12:00 PM - 1:30 PM Jubilee Building, Room G31, University of Sussex Business School, Brighton, BN1 9SL

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Title: Rhythm Machines: Embodied Conviviality in South-West England

Please note that this event is in person only.

Abstract:

How do sound and entrained physicality create community? In this seminar Robin will present initial interpretations and findings from a sensory ethnography of ritualised sociality in South West England. Reflecting on a variety of theoretical perspectives and potential directions for write-up, this seminar will address the scholarship of identity, embodiment, and the senses. The seminar may be of particular interest for early and mid-career scholars, as Robin will discuss the sometimes tricky process of refining an obscure ethnographic context into a publishable contribution.


Bio:

Robin Canniford is Professor of Marketing at the University of Galway. He is interested in the construction and cultural effects of markets and consumer cultures. His most recent research investigates how 'social atmospheres' are created at mega-events, why 'smart' technologies fall out of use, and human-animal relationships in consumption. Robin is an Associate Editor for the Journal of Consumer Research, and his work has been published in the Journal of Marketing, Journal of Consumer Research, Sociology, and Marketing Theory.

Location

Jubilee Building, Room G31, University of Sussex Business School, Brighton, BN1 9SL