To Bot or Not: AI and Your Cornish Brand

Forget the jargon and ditch the fear. For our next event, UP welcomes world-renowned creative technologist Dave Birss to show you how generative AI is transforming branding and marketing in ways that are actually useful, actionable, and real. No rushing in unprepared for your business.

Beware false choices!

As the world wakes up fast to AI’s potential, there’s a real temptation to see it as some kind of silver bullet, or the end of the world as we know it. This event, however, will explore practical steps your start-up brand can take to get the most from AI, while remaining person-led, creative, and responsible.

The day’s keynote will be delivered by world-renowned creative technologist Dave Birss, author of “The Sensible AI Manifesto”. Dave will cut through the hype to explore how AI, used wisely, supercharges creativity and helps you punch above your weight in today’s noisy marketplace.

Discover the real capabilities of today’s AI tools (and what’s just hot air) and how to use it to amplify your brand’s voice, not dilute it.

As Dave says:

“Humans possess skills, knowledge, and judgment in a way that AI doesn’t. And ultimately, humans are responsible for the output. Humans PLUS AI is where the real value lies.”

Cornwall’s start-up businesses are famously resilient, agile and creative, and AI’s a way to show your clients and employees you’re as responsible and thoughtful as you are up-to-speed technologically. Let’s maintain Cornwall’s creative edge.

And so of course, we have more speakers (of Cornwall’s best) lined up to talk to you about how they keep their personal brand at the centre.

So whether you’re AI-curious or already dabbling, this event will undoubtedly leave you better equipped to navigate the AI era with creativity and confidence (as well as a few laughs along the way).

Book your place now.

Supported by:

Unlocking Potential, part of the Cornwall College Group, has been commissioned to deliver the Breakthrough Programme on behalf of the Good Growth Hub, by the UK Shared Prosperity Fund as part of the Cornwall and Isles of Scilly Good Growth Programme. By signing up for Unlocking Potential workshops/events you confirm you are happy for your data to be shared with the Good Growth Hub.

The Good Growth Hub provides expert, independent and impartial guidance to take your business to the next level with funding and business support. More information on the College's privacy policies can be found here. For more information on Growth Hub’s own privacy policy, please visit this page.

This project is funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council is responsible for managing projects funded by the UK Shared Prosperity Fund through the Cornwall and the Isles of Scilly Good Growth Programme.

The UK Shared Prosperity Fund proactively supports delivery of the UK-government’s five national missions: pushing power out to communities everywhere, with a specific focus to help kickstart economic growth and promoting opportunities in all parts of the UK. For more information, visit https://www.gov.uk/government/publications/uk-sharedprosperity-fund-prospectus