Brand Builders

Brand Builders

• What does your brand say about what your business does, and what it’s like?

• What does it say about you?

• Does it say those things deliberately or by accident?

Whether you’re a creative or not, whether you’re selling a product or a service, and whether you're just building your brand or already turning over millions, we think these are questions worth asking.

Come to our Brand Builders event on Tuesday 10th February 10am - 2pm and start to move your business to the next level by developing or refreshing your brand in an authentic and practical way.

Ally Glover (Co-Founder and Managing Director of Happy Business with over three decades’ experience working with and supporting businesses) will introduce four experts whose expertise and experience span brand strategy, maintaining authenticity, brand reputation, and keeping communications human.

Our keynote, James Rutter, was originally Chief Creative Officer with COOK, one of the nation's best-loved food brands, which he helped grow from £30m to £130m in sales. Now their Chief Strategy Officer, he helps businesses create unstoppable momentum by aligning strategy, culture, and brand.

John Brown is a communications and brand consultant, as well as the Cornwall Chamber of Commerce’s CEO. He’ll be talking about the importance of vulnerability in marketing, and how, in the face of wall-to-wall AI, misinformation and brand management, we can – and should – still communicate like humans.

Charlie Hocking is creative director and co-founder of Falmouth-based Studio Kiln, which is winning awards and plaudits on a first-in-the-UK, third-in-the-world scale. He’ll be talking about the difference between shouting the loudest and creating the most impact (i.e., why add to the noise when you can cut through it?).

Rachel Foster, a member of the Chartered Institute of PR, with 15 years’ experience, will speak about how businesses build their brands and protect their reputations (especially timely in light of the recent examples of the BBC and M&S).

This engaging, practical and fast-moving workshop – which comes with plenty opportunities to network – will help you look with fresh eyes at building a brand strategy which closely aligns with who you are as a brand owner.

Book your place now.

Supported by:

Unlocking Potential, part of the Cornwall College Group, has been commissioned to deliver the Breakthrough Programme on behalf of the Good Growth Hub, by the UK Shared Prosperity Fund as part of the Cornwall and Isles of Scilly Good Growth Programme. By signing up for Unlocking Potential workshops/events you confirm you are happy for your data to be shared with the Good Growth Hub.

The Good Growth Hub provides expert, independent and impartial guidance to take your business to the next level with funding and business support. More information on the College's privacy policies can be found here. For more information on Growth Hub’s own privacy policy, please visit this page.

This project is funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council is responsible for managing projects funded by the UK Shared Prosperity Fund through the Cornwall and the Isles of Scilly Good Growth Programme.

This event is funded via the Shared Prosperity Fund. In compliance with the UK subsidy control, the above activity has been costed at a Minimum Financial Assistance (MFA) rate of up to £500 which will contribute towards the MFA threshold of £315,000 accumulated over the current and the previous two financial years.

The UK Shared Prosperity Fund proactively supports delivery of the UK-government’s five national missions: pushing power out to communities everywhere, with a specific focus to help kickstart economic growth and promoting opportunities in all parts of the UK. For more information, visit https://www.gov.uk/government/publications/uk-sharedprosperity-fund-prospectus