Have Your It Way (WIP)

"In a world of standardization, inauthenticity and fakeness, we are a place where you can be exactly who you are".

Guess whose brand guidelines that quote comes from...a wellness centre? a spooky tech company building a new metaverse? No. It's from Burger King.

In their expensively refreshed brand guidelines BK proudly state that: "The idea of Have It Your Way (trademark) is no longer just an invitation to customize your food, but an encouragement to live your life, whatever and however that may be."

LOL WHAT! You are a burger chain!

Have Your It Way is a massive wall of text, generated by using what’s left of my brain, that I’ll sit and read to you for an hour. It’s a silly, serious, unsettling piece concerned with the proliferation of bullsh*t in publicity, exacerbated by LLMs, and the meaningless language of faux-creativity, initiative and entrepreneurialism that has crept into our daily lives.

Previous praise for the artist:

★★★★ “Theo Moore has written the contradictions of real life into every moment of the show” (Theatre & Tonic)

★★★★ “He captivates the audience and effortlessly shifts from character to character” (Tab in the City)

★★★★.5 “Impressive hand stand technique” (ReviewsHub)

Writer and performer - Theo Moore
Director - Nathan Charles
Lighting - Sam Dodgshon