Google Analytics for Beginners

Our ‘Google Analytics for Beginners’ training course will provide you with a basic knowledge of the main Google Analytics features such as how to create an account, set up goals and campaign tracking and understand basic campaign reports.

The course covers:

• An introduction to Google Analytics and the benefits for your business
• Getting started with Google Analytics (setting up, views, filters etc.)
• Understanding the Google Analytics interface (navigation, finding key data, common actions)
• An introduction to the main report types: Acquisition, behaviour, audience and conversions
• Tracking, reporting and prioritising actions

What you’ll learn

By the end of this course, you will know how to:

• Navigate Google Analytics with confidence
• Correctly set up your account and dashboards
• Understand audience, acquisition and behaviour reports
• Measure and track campaigns effectively

Course agenda

Part 1: Introduction to Google Analytics

• How Google Analytics works
• How to set up your Google Analytics account
• How to use filters

Part 2: Navigating your way around Google Analytics

• Understanding the overview report
• Diving deeper into full reports
• How to set up personalised dashboards

Part 3: Understanding the basic reports

• Audience reports
• Acquisition reports
• Behaviour reports
• Conversions reports

Part 4: Campaign tracking

• How to track campaigns with the URL builder
• How to set up Goals
• How to measure campaigns

Price: £300 per person