2025 Video Game Law Summit, Shanghai

8:30 – 9:30

Registration and Refreshments

9:30 – 9:45

Welcome Remarks

9:45 – 10:30

Talk with General Counsels: Challenges, Choices, and Changes

In today’s rapidly shifting business and regulatory environment, the role of the in-house legal team has evolved far beyond risk control. Senior legal professionals—whether serving as general counsels, legal directors, or regional heads of legal—are increasingly expected to act as strategic advisors, guiding companies through complex decisions, enabling innovation, and managing legal operations across global markets. This panel brings together experienced inhouse counsel across the games industry to share how legal teams can effectively support business decision-making, particularly in the context of international expansion. From structuring legal functions for global operations to adopting emerging legal technologies, the discussion will explore how today’s legal professionals are aligning legal strategy with fast-paced product and business growth.

10:30 – 11:00

Tea Break

11:00 – 12:00

Protecting the Next Generation: Online Safety for Video Games

As video games continue to shape the social and recreational landscape of young players, regulators around the world are intensifying efforts to enhance child protection in the online environment. This panel will explore the evolving regulatory framework governing children’s online safety in video games, with a focus on recent legislation, compliance standards, and enforcement trends.

12:00 – 13:30

Lunch Buffet

13:30 – 14:30

Intellectual Property: Strategies for Protecting Video Game Assets

In today’s interconnected game industry, protecting intellectual property across multiple jurisdictions is more critical and more challenging than ever. This panel brings together IP experts from key Asia markets, including Japan, Korea, and Southeast Asia, to explore how legal frameworks and enforcement practices differ. This panel offers practical guidance on building a strong, global IP protection strategy tailored to the realities of the video game industry.

• Steven Cheok (Moderator)

Adnan, Sundra & Low, Partner (Malaysia)

• Arata Nomoto

City-Yuwa Partners, Partner (Japan)

• Minchen Yu

Tencent, Senior Legal Counsel (China)

• Eesun Kwon

Shin & Kim, Partner (Korea)

14:30 – 15:15

Going Global: Legal and Strategic Considerations for Game Companies Expanding Overseas

Chinese game companies are rapidly expanding into major international markets, including the United States, Singapore, and other key jurisdictions. This panel examines the global expansion strategies of Chinese game companies, explores legal regimes regulating game publishing, and navigates the options for managing cross-border IP.

15:15 – 15:45

Tea Break

15:45 – 16:45

Contracting with Players: Risk in Terms of Service

Terms of Service (TOS) are the legal foundation of the relationship between game publishers and players, but also potential sources of liability. This panel will explore the evolving risks embedded in player contracts, including enforceability challenges, consumer protection pitfalls, underage players, and dispute resolutions. Industry lawyers and regulatory experts will share practical insights on drafting fair, compliant and enforceable terms across multiple jurisdictions, while balancing legal protection with user trust.

16:45 – 17:30

Consumer Protection in Virtual Economies: In-App Purchases, Virtual Currencies, and Marketing

Monetization practices in video games are under increasing scrutiny from consumer protection authorities worldwide. This panel explores legal and policy issues surrounding in-app purchases, virtual currencies, storefront design, and marketing practices. Topics include pricing transparency, virtual currency mechanics, and the use of promotional techniques such as limited-time offers and discounts. Panelists will provide practical guidance on aligning monetization and marketing strategies with evolving consumer protection standards across key jurisdictions.

18:00– 20:00

End-of-Day Farewell Dinner