Tourism Talks - Sonar Digital

Take advantage of our free, partner-exclusive workshops for you and your staff from professionals in their industry. Enjoy coffee and a light breakfast while mingling with fellow partners before the presentation begins.

How Travelers Plan Trips in the Age of AI: What it Means for You and Your Business with Joe Conway, Sonar Digital 

The way people plan trips is changing. AI responses are intercepting search results before travelers have the opportunity to discover local businesses on Google. This means it's no longer just about driving clicks, it's about being included in the story AI is telling about our destination. When respected local industry organizations like Visit Portland list businesses, link to their sites, mention them in guides, share their stories, and tag them on social media, they generate the exact signals AI systems use to determine which businesses are established and worth recommending.