Where to Play Masterclass

Get to know the Market Opportunity Navigator to unleash new growth options and make confident market decisions

Two compact online sessions (2 x 3hrs)
May 6 and May 9, 2024

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Struggling to find the best market for your innovation?

Are you looking for your next big growth engine? Juggling with too many opportunities and must prioritize? Or simply afraid of wasting money, time and efforts on the wrong path?

Stop playing target market roulette!

Master the Market Opportunity Navigator and its three worksheets, and work with your team to systematically identify, evaluate and prioritize your opportunities.

Using real-life examples and hands-on practice, this Masterclass will explain the 3-step process, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and teach you everything you need to know for successful implementation.

Takeaways

By the end of the program, you will be able to:

• Master the use of the Market Opportunity Navigator, the 4^th tool in the Lean Startup
• Lead strategic discussions in your own company using the tailored ‘Where to Play’ resources
• Identify new market opportunities beyond the existing boundaries of your company, evaluate market opportunities systematically and define the best ones to pursue
• Make informed strategic choices that will keep your company focused yet flexible for the future

Who is it for?

Entrepreneurs & startups: Find your best starting point and move forward with confidence

Corporate innovators: Find promising growth opportunities beyond your existing boundaries

Consultants: Engage and support customers in designing their strategy and finding new growth engines

Educators & accelerators: Provide your students and trainees with a rigorous business tool that is powerful throughout the life of a business

Agenda

The program includes two live online meetings of 3 hours each, with recommended work in between.

Session 1 - Monday May 6, 16:00-19:00 CET/ 10am-1pm ET
The Market Opportunity Navigator- 3 steps, 3 structured processes

Recommended self practice - in between the sessions
Case study challenge: Get started with an intriguing innovation

Session 2 - Thursday May 9, 16:00-19:00 CET/ 10am-1pm ET
Everything you need to get the most out of this process

*Classes will be held with a min. of 5 registrants and a max. of 15, so that we ensure a strong learning experience

More Info

See more details at: https://wheretoplay.co/compact_masterclass/