Certificate Program for Consultants

Are you ready to help startups and companies boost the economy?

Five online sessions
From 15 February to 1 March, 2021.

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The opportunity

The world is struggling with the pandemic, and businesses are forced to find new opportunities stemming from their core. In a time like this, there is a huge opportunity for those who want to actively help startups and companies survive and thrive.

It is therefore not surprising that we are seeing a massive increase in the use of the Market Opportunity Navigator and the value that it brings to managers seeking new revenue streams (See for example this VentureBeat article by Steve Blank).

If you are a consultant interested in mastering the Market Opportunity Navigator framework and applying it effectively – either for yourself or for your clients- this program is for you.

The program

Identifying and prioritizing market opportunities is a crucial and ongoing process throughout the life of a business, yet it is often one of the most challenging tasks that managers face when striving to grow their company. Relying too often on luck or intuition, this challenge calls for systematic frameworks and tools that allow managers to make an informed strategic choice and align their team around it.

This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean toolset by Steve Blank. It provides a wide-lens perspective to find different potential market domains for the business, by covering three key questions:

• Which market opportunities exist for us?
  Identifying market opportunities stemming from the company’s core competencies.
• Which market opportunities are most attractive for us?
  Evaluating possible opportunities systematically.
• Which market opportunities should we focus on?
  Designing a clear focus and a strategic roadmap.

Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and provide practical information and tailored resources to best implement it in your own settings.

The modules

The program runs along the course of three weeks, with five online meetings of two hours each, and requires your work in between the sessions. Towards the ending of the course, you will also be able to set a 1:1 meeting of 30 mins with the co-author to check your progress and evaluate results.

Module 1 - Monday Feb 15, 17:30-19:30 CET
Identifying new market opportunities stemming from the core 

Module 2 - Wednesday Feb 17, 17:30-19:30 CET
Setting a clear strategic focus- Evaluating and prioritizing new market opportunities

Module 3 - Monday Feb 22, 17:30-19:30 CET
The process as part of a bigger toolset

Module 4 - Wednesday Feb 24, 17:30-19:30 CET
Tips and resources for successful implementation with your clients 

Module 5 - Monday Mar 1, 17:30-19:30 CET
How can YOU benefit from this structured process?

Who is it for?

This certificate program will be a great fit if you are a consultant that wants to:

• Develop your own unique value proposition and adapt your services to the digital space.
• Practice a simple but effective methodology to leverage key resources, align decision makers, and bring results.
• Engage and support your clients in reassessing their strategy and finding new growth engines.

The certificate program is open to professionals from any sector and background.

What you will learn

By the end of the program you will be able to:

• Identify new market opportunities beyond the existing boundaries of a company
• Evaluate market opportunities systematically and define the best ones to pursue
• Get prospective clients realise the value and benefits of a comprehensive, systematic analysis
• Enrich and update your Lean toolset and present consulting services that can be delivered online
• Conduct workshops and online sessions with the tailored ‘Where to Play’ resources
• Help clients survive the economic crisis of Covid-19

More Info

See more details at: https://wheretoplay.co/certificate-program-for-consultants-feb-2021/