Three online sessions
From February 16 to March 2, 2022.
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In today’s business environment, competitive advantages are temporary and industry lines are quickly blurring. Companies need to identify their space of opportunities, find the most promising direction for growth, and reconfigure their assets quickly if they want to win the game.
The Market Opportunity Navigator can help you do just that.
If you are a consultant interested in mastering the Market Opportunity Navigator framework and applying it effectively – either for yourself or for your clients- this program is for you.
Identifying and prioritizing market opportunities is a crucial and ongoing process throughout the life of a business, yet it is often one of the most challenging tasks that managers face when striving to grow their company. Relying too often on luck or intuition, this challenge calls for systematic frameworks and tools that allow managers to make an informed strategic choice and align their team around it.
This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean toolset by Steve Blank. It provides a wide-lens perspective to find different potential market domains for the business, by covering three key questions:
Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it complements other tools (such as the Business Model Canvas and Customer Discovery), and provide practical information and tailored resources to best implement it in your own settings.
The program runs along the course of three weeks, with three online meetings of 4 hours each, and requires your work in between the sessions.
Module 1 - Wednesday Feb 16, 14:00-18:00 CET
The Market Opportunity Navigator: Why, what and how
Module 2 - Wednesday Feb 23, 14:00-18:00 CET
Applying the Market Opportunity Navigator: a hands-on session
Module 3 - Wednesday March 2, 14:00-18:00 CET
Making it work: Implementing the Market Opportunity Navigator in your own setting
This certificate program will be a great fit if you are a consultant or a coach that wants to:
The certificate program is open to professionals from any sector and background.
By the end of the program you will be able to:
See more details at: https://wheretoplay.co/certificate-for-consultants/