Bard in the Bookshop

Our mission is simple: we bring you closer to Shakespeare. 

Will & Co brings bold, raucous, soulful Shakespeare to unexpected places. From sold-out Edinburgh Fringe runs to gardens, offices, schools and bookshops across the UK and Europe.

Founded by Victoria Gartner in 2015, the company has earned Off West End Award nominations, the Stage One Bursary Award and the Swiss National Grant for Playwriting, with Dame Helen Mirren serving as patron of its acclaimed production Bard in the Yard.

Since 2025, Bard in the Bookshop has run monthly at Waterstones Gower Street, Europe's largest bookshop, with each production featuring a cast whose credits include the Globe, the RSC, the National Theatre and popular television. Read more about Bard in the Bookshop in The Stage.

Will & Co's work has been described as "irresistible" by The Guardian, "funny and moving, not to mention immersive" by The Independent, and "the new national theatre" by Dominic Cavendish of The Daily Telegraph.