From sends to signals: Reading the brand data in your emails
From sends to signals: Reading the brand data in your emails
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Most brands think of email as a channel for campaigns, launches and promotions.
Margaret Ward, of Claddagh Creative, thinks that's one of the biggest misunderstandings in modern marketing.
Email is one of the most powerful diagnostic tools available to marketers. It can tell you whether you're attracting the right people, whether customers trust your brand, whether your messaging is landing, and even whether your product strategy is working.
In this session, Margaret Ward, co-founder of CC'd Consultancy, will explore why email should sit at the centre of a marketing ecosystem, not on the sidelines of one.
Drawing on her experience working with ecommerce brands and B2B businesses, Margaret will share how she uses email data and customer behaviour to uncover opportunities, diagnose challenges, and make smarter marketing decisions across social, product, acquisition and retention.
Who this is for: Whether you're responsible for brand, CRM, growth or marketing strategy, you'll leave with a completely different way of thinking about the inbox.
What you'll learn:
1. Why email is one of the clearest indicators of business and marketing health
2. How to use email to understand customer behaviour beyond opens and clicks
3. What email can reveal about acquisition quality, retention and product demand
4. How to use CRM insights to strengthen your wider marketing strategy
5. Practical ways to start treating email as a source of business intelligence, not just another channel