The Good Communicator Workshop 4: How to Co-Create Sustainable Solutions with Your Audience

About The Good Communicator Series: How to master the art of communicating sustainability to make it irresistible.

Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.

Businesses have a key role to play in addressing the issue before it’s too late, and sustainability professionals like you can accelerate this transformation with more effective and tailored communication.

Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.

Using a practical, proven framework based on coaching and negotiation techniques this series of workshops, delivered by Virginia Cinquemani, accredited sustainability coach and author of The Good Communicator. How to make Sustainability Irresistible. (2025), demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.

Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.

This training session is the fourth of six workshops - book onto all 6 sessions to complete the course!

(You'll be able to access the recordings and resources from any live sessions you've missed or are unable to attend live).

Workshop 4: How to Co-Create Sustainable Solutions with Your Audience

Addressing the endemic sustainability issues in our society cannot be addressed by one person in isolation. Sure, we all admire the thought leaders who inspire us to change, but we are facing such complex problems that require complex solutions and co-creation efforts from everyone.

But how can we co-create solutions that address everyone’s goals? Especially when we deal with people who seem to be ignoring the urgency or simply don’t care.

In this workshop, Virginia will introduce you to the most transformational step of her Good Communicator’s framework, co-creation. She will share how co-creation is more powerful than collaboration and how you can practically co-create solutions with any audience.

What you’ll learn:
In this workshop, Virginia will introduce you to the most transformational step of her Good Communicator’s framework, co-creation. She will share how co-creation is more powerful than collaboration and how you can practically co-create solutions with any audience. You'll explore:

• Co-creation techniques for engaging stakeholders in sustainability efforts
• How to facilitate constructive discussions that lead to actionable solutions
• The art of negotiation—how to find common ground between conflicting interests

Who is this for?

This series is for sustainability professionals at any career stage who struggle to convince their boards, clients, or teams to prioritize sustainability. If you’ve ever felt frustrated by resistance, skepticism, or lack of engagement, these workshops will equip you with the tools to communicate sustainability effectively!

Your Expert Trainer

Virginia Cinquemani

Best selling author, sustainability trainer & coach

Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field.

She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.

She is the best selling author of The Good Communicator: How to Make Sustainability Irresistible (2025), and author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World (2020).

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Brought to you by the Women in Sustainability Network, a thriving global women's network of sustainability professionals leading and creating the green transition in our organisations and communities.

WINS supports such women, and those identifying as women, to have the capacity, courage and community they need to flourish and lead in these times. We do that through the WINS Membership, Network events and digital presence.

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"Inspiration, motivation, new ideas, new connections - feeling supported by an incredibly diverse array of fabulous females in this network - it's intangible but profound"