Part Two— Marketing to your audience

This session of Book Marketing 101 will focus on where to find readers, the tools and sites to use for engagement to attract readers, and online ways to find new ones. You may know who your reader is, but as books sales begin, you will discover additional subsets of genre readers who will buy your book. This segment helps the new self-published author to maximize their exposure.

There are many tools to be employed to get the best results. An overlooked golden goose is Amazon’s Author Central. If used correctly, it’s a gold mine, yet according to Amazon, less than 1% of authors use it. Engage correctly, and you are already 99% more visible than other books on the site. Remember, Amazon wants to promote your books to sell. They’re making a piece of each sale. Online advertising helps too, and it’s much more economical than anything in print, more targeted, especially on Amazon.

Additionally, eBook promotions, gaining reviews, and participating in contests propel your book.

We will cover:

• Amazon Author Central - an excellent author tool that most authors ignore
• Social media - what’s best for you
• Online groups and online promotions
• Advertising
• Reviewers and contests
• In-person events and print supplies

Know your audience, place your book in front of them, and find readers. This is how you do it.

Speaker Bio

Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans over 50 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s, 90s, and 00s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows worldwide.

In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the nonprofit arts communities. Her work includes past president and season producer of the Ojai Shakespeare Festival, past president of the Ventura County Writers Club, marketing for the Ojai Studio Artists, Ojai Art Walk, Ojai Art Center Theater, Ojai Film Festival, Ojai Performing Arts Theater, and other community organizations. In addition, she has produced the 805 Writers’ Conference for eight years.

Named Publicist of the Year in 2016 by the Book Publicists of Southern California for her contributions to the literary community, Kathleen maintains a small list of clients that allow her to continue her volunteerism. She is president of the national literary organization Writers & Publishers Network (formerly SPAWN) and organizes monthly literary meetings now on Zoom and co-sponsored by IWOSC. In addition, she produces webinars for WPN and launched a new podcast –Talking Book Publishing with Kathleen Kaiser – in March 2021.

In her free time, ha-ha, she works on a book about her years in rock and roll, a new historical novel, and occasionally writes articles for regional publications. Kathleen is a proud fourth-generation small businesswoman.

https://www.kathleenkaiser.com/