What Way Forward? Business at a Crossroads Between Profit and Purpose

When a business pursues its purpose and makes a profit, everyone’s happy. But day to day, it’s rarely that simple. Many B Corp business leaders find themselves at a crossroads; where the profitable decision isn’t a purposeful one, or where the purposeful decision isn’t profitable.

So, what way forward do you take as a business?

In this interactive panel discussion, we’ll hear from pioneering B Corp leaders who will share their stories about how they’ve navigated complex decisions, and have chosen the purposeful path forward.

Event co-hosted by x+why and Nice and Serious. 

Meet the panel:

• Oscar Benjamin - Head of Sustainability - Brompton
• Liz Buchanan - Supply and Operations Director - Lucky Saint
• Luke Forshaw - Head of Brand and Marketing - Back Market UK
• Pip Murray - Founder - Pip and Nut
• Panel moderator: Tom Tapper - CEO and Co-founder - Nice and Serious