Holly Jolly: Holiday Market & Family Festival

Free admission • Holiday shopping • Free family entertainment • Santa experiences • Kids activities

Celebrate the season at Holly Jolly, a two-day indoor holiday experience for the entire family at You42 Studios in Roswell!

Explore our festive Main Street marketplace, shop from local vendors, enjoy holiday food and drinks, take in family entertainment and make special memories with Santa. General admission is free, with optional paid experiences available for families who want even more holiday fun.

RSVP for You and Your Family

General admission is free, but advance RSVP is encouraged. When you RSVP for your family, you will receive a 10% OFF food and drink coupon at check in (one time use only). 

Paid experiences include Brunch with Santa, Santa photos with a professional photographer, and Kids Adventure Pass (add at RSVP checkout). Separate tickets required. 

Event Dates and Hours

Saturday, December 12, 2026
10:00 AM–4:00 PM

Sunday, December 13, 2026
12:00 PM–6:00 PM

Brunch with Santa– Saturday Only
9:30 AM–11:30 AM
*Separate prepaid reservation required. Menu coming soon. 

Location

You42 Studios
11000 Alpharetta Highway
Roswell, GA 30076

Free General Admission

Your family's free RSVP includes:

• A 10% food and beverage coupon for your family (one time use)
• A warm, indoor holiday experience for the entire family

*Free general admission does not include the Adventure Pass, Brunch with Santa or Santa photos with professional photographer.

Holly Jolly All-Day Adventure Pass – $15 Per Child

Each participating child requires an Adventure Pass for their selected event day. Passes include:

• Inflatable and obstacle-course attractions
• Letters to Santa
• Holiday games, crafts and children’s activities

A parent or guardian must remain with children at all times. The Adventure Pass Kids Zone is not a drop-off childcare service.

*Adventure Passes are valid only for day of purchase.

Free Family Entertainment at The Block

The Block Theater will feature a rotating schedule of FREE holiday entertainment throughout the weekend. Planned programming includes story time with Mrs. Clause , magic show, and Christmas bubble show. 

*Performances subject to change. All events have a limited-capacity. Admission is subject to availability.

Brunch with Santa

Make Saturday morning extra magical with a special Brunch with Santa at High Horse!

Saturday, December 12
9:30 AM–11:30 AM

This experience includes:

• A breakfast buffet created by Chef Katsuji Tanabe
• A personal visit from Santa at your table
• Photo opportunities with Santa
• Early access to the Holly Jolly Marketplace

Brunch Pricing

• Adult: $40
• Child ages 3–12: $25
• Children 2 and under: Free with a reservation
• Family Package for Two Adults and Two Children: $119

*Reservations are required. Tickets are limited and must be purchased in advance. Each table seats four or more guests. Smaller parties are accepted. 

Professional Santa Photos

Capture your special holiday memory with Santa!

Timed photo reservations will be available during select Saturday and Sunday hours. A limited number of walk-up appointments may be accepted if space remains.

Santa Photo Packages

• Santa Photos: $30
• 5-Minute Family Session

*You will receive your Santa photos within one week of the event

Important Information

• General admission to the Holly Jolly Marketplace is free.
• You42 Studios is cashless. However, vendors may accept cash. 
• Each child participating in Adventure Pass activities needs an individual pass.
• Paid tickets are valid only for the date selected during checkout.
• A parent or guardian must supervise children at all times in all areas of the event.
• All activities are subject to capacity.
• Event programming and performance times are subject to change.