The event organiser, Guildford Flames, has the legal responsibility to tell ticket buyers and event attendees how their personal information will be collected and used. You can find their Privacy Policy below or contact them to request it.
Privacy Policy
Sportfact Ltd t/a Guildford Flames
Effective date: September 1st, 2025
Introduction
Sportfact Ltd t/a Guildford Flames ("we", "us" or "our") is committed to protecting your privacy and handling your personal data in a transparent and lawful way. This Privacy Policy explains what personal data we collect, how we use and share it, and the rights you have under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Personal data we collect
We may collect the following types of personal data when you interact with us (for example, when purchasing tickets, merchandise, signing up for newsletters, or contacting us):
- Contact details (name, email address, telephone number, postal address)
- Account details (username and password if you create an online account)
- Transaction information (orders, tickets purchased, purchase history)
- Communication preferences and consent choices
- Any other information you choose to provide when contacting us or using our services
Important: We do not store or share your full credit card details. Payments are processed by third-party payment providers (who are PCI DSS compliant). For more information, see the "Payments and security" section below.
2. How we use your personal data
We use personal data for the following purposes:
- To process and fulfil orders (tickets, merchandise) and manage bookings
- To provide customer support and respond to enquiries
- To send transactional communications about your purchases and account
- To send marketing, news and promotional offers where you have given consent (you can opt out at any time)
- To run competitions, promotions and surveys
- To comply with legal and regulatory obligations
- To improve our services and personalise your experience
3. When and why we share your personal data
We may share personal data where necessary to operate our services. Examples include:
- With trusted third-party service providers who perform functions on our behalf (for example: ticketing platforms, delivery and fulfilment partners, email and CRM platforms, IT and hosting providers).
- With payment processors to take and refund payments — note that we do not store or share full credit card numbers; payment processors handle card data directly and securely.
- With professional advisers, auditors or legal advisers where required for legal or regulatory reasons.
- If required by law, to comply with a court order, or to protect safety and prevent fraud or other illegal activity.
We do not sell or rent your personal data to third parties for their own marketing purposes.
4. International transfers
Some of our service providers may process personal data outside the UK. Where we transfer data internationally, we will put appropriate safeguards in place (for example, standard contractual clauses, or rely on an adequacy decision) to ensure an adequate level of protection for your personal data.
5. Payments and security
We use reputable third-party payment providers to process card payments. These providers are responsible for storing and securing payment card details in compliance with payment industry standards (PCI DSS). We do not retain full payment card details on our systems.
We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse or alteration. However, no internet-based system can be guaranteed 100% secure.
6. Data retention
We will retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or to meet legal, regulatory, tax or accounting requirements. Retention periods vary depending on the type of data and the reason we hold it.
7. Your rights
Under UK data protection law you have certain rights in relation to your personal data, including the right to:
- Request access to the personal data we hold about you (a subject access request)
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data (in certain circumstances)
- Object to or restrict processing where we rely on legitimate interests
- Withdraw consent where we are relying on consent to process your data
- Request data portability where applicable
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding to requests.
8. Marketing preferences
If you have given us permission to send marketing communications, you may withdraw that consent at any time by following the unsubscribe link in any marketing email or by contacting us directly. Even if you opt out of marketing, we may still send you transactional emails related to purchases or your account.
9. Cookies and similar technologies
We use cookies and similar technologies on our website to provide essential functionality, performance analytics and to personalise content. Our cookie policy [link to cookie policy] provides more details about the cookies we use and how to manage your preferences.
10. Third-party websites and services
Our website may contain links to third-party websites. This Privacy Policy does not cover the privacy practices of those sites. We recommend you read the privacy policies of any third-party site you visit.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will publish the updated policy on our website and update the effective date above. Where appropriate we will notify you of significant changes.
12. Contact us
If you have questions, wish to exercise your rights, or want to make a complaint, please contact us:
Sportfact Ltd t/a Guildford Flames
Address: Guildford Spectrum, Parkway, Guildford, Surrey, GU1 1UP
Email: kirk@guildfordflames.com
Telephone: 01483 452244 ex 3
If you are not satisfied with our response you may also complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.