The event organiser, Hi-Fye, has the legal responsibility to tell ticket buyers and event attendees how their personal information will be collected and used. You can find their Privacy Policy below or contact them to request it.

Privacy Policy
Hi-Fye LLP
Last updated: May 2025

1. About This Policy
This Privacy Policy explains how Hi-Fye LLP ("we", "us", "our") collects, uses, stores, and
protects your personal data when you visit our ticket shop, purchase tickets, attend our
events, or otherwise interact with us.
We are the data controller of your personal data. Our registered address is: 1 Dunlin Drive,
Irlam, M44 6PL, United Kingdom.
If you have any questions about this policy or your data, please contact us at: info@hi-fye.com.
This policy is written in accordance with the UK General Data Protection Regulation (UK
GDPR) and the Data Protection Act 2018.

2. Data Protection Officer
We have assessed our processing activities in accordance with UK GDPR. Where we are
required to appoint a Data Protection Officer (DPO), we will ensure one is designated and
their contact details published. If you believe your request requires DPO involvement, please
contact us at info@hi-fye.com and we will direct your query appropriately.

3. Personal Data We Collect
We collect and process personal data when you purchase tickets or interact with our
services. This may include:
• Your full name and email address
• Phone number (if provided)
• Billing and transaction information (processed securely by third-party payment
providers)
• Ticket purchase details
• Marketing preferences
• Communications you send to us
• Technical data such as IP address, device type, browser type, and cookie data
You do not need to provide personal data to browse our ticket shop; however, certain
services such as ticket purchases require this information.
If you provide personal data relating to other individuals, you confirm that you have their
permission and have informed them of this Privacy Policy. Those individuals also have rights
under UK GDPR, which they may exercise by contacting us at info@hi-fye.com.
All personal data you provide must be accurate and up to date. We may record inaccurate or
fraudulent data where we suspect misuse.

4. How We Use Your Personal Data
We use your personal data to:
• Process ticket sales, deliver tickets, and manage event entry
• Provide event-related updates and respond to enquiries
• Handle customer support
• Improve our events and services (legitimate interests)
• Manage customer relationships and prevent fraud
• Maintain internal records
• Comply with legal obligations including accounting, tax, and regulatory requirements
We only send marketing communications where you have explicitly opted in. You can
withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any
marketing email or by contacting us at info@hi-fye.com.

5. Lawful Bases for Processing
We rely on the following legal bases under UK GDPR to process your personal data:
• Contract — to process ticket sales, deliver tickets, and fulfil our obligations to you as
a customer
• Consent — to send marketing communications about future events, promotions, and
announcements
• Legitimate interests — to improve our events and services, manage customer
relationships, detect and prevent fraud, maintain the security of our systems, and
conduct internal administration. We have assessed these interests and determined
they do not override your rights and freedoms
• Legal obligation — to comply with tax, accounting, and regulatory requirements

6. Automated Decision-Making and Profiling
We do not carry out any automated decision-making or profiling that produces legal or
similarly significant effects on you. If this changes, we will update this policy and notify you
accordingly.

7. Sharing Your Personal Data
We may share your personal data with trusted third parties where necessary to operate our
services, including:
• Ticketing platforms (such as Ticket Tailor)
• Payment processors (such as Stripe)
• Email marketing providers
• IT and hosting providers
• Professional advisors such as accountants or legal representatives
• Event staff or venue operators where required for event delivery
All third parties are contractually required to handle your data securely and in compliance
with UK GDPR. We do not sell your personal data to third parties.
We may also share personal data where required by law, in connection with legal
proceedings or regulatory obligations, or in connection with a business restructuring or sale.

8. International Data Transfers
Some of our service providers may process or store data outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place in accordance with UK
GDPR, such as adequacy regulations or approved contractual protections (e.g. International
Data Transfer Agreements), to ensure your data remains protected to UK standards.

9. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was
collected:
• Ticket and transaction data: typically retained for up to six years for tax and
accounting purposes
• Marketing data: retained until you withdraw consent or unsubscribe
• Customer enquiries and correspondence: generally retained for up to twelve months
after resolution, unless further retention is required by law
• Technical and analytics data: retained for a limited period for operational and security
purposes
When data is no longer required, it is securely deleted or anonymised.

10. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your data in certain circumstances
• Right to restriction — to request that we restrict processing of your data
• Right to data portability — to receive your data in a structured, commonly used
format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — at any time, including for marketing communications,
without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, please contact us at info@hi-fye.com. We will respond to
your request within one calendar month in accordance with UK GDPR requirements.

11. Cookies and Tracking Technologies
Our ticket shop uses cookies and similar technologies to improve functionality, user
experience, and analytics. This may include services such as Google Analytics, which collect
anonymised information about website usage.
In accordance with the Privacy and Electronic Communications Regulations (PECR), we will
request your consent before placing any non-essential cookies (such as analytics cookies)
on your device. You can manage your cookie preferences via the cookie consent banner
displayed when you first visit our site, or at any time through your browser settings. Disabling
certain cookies may affect the functionality of the ticket shop.

12. Data Security
We take appropriate technical and organisational measures to protect your personal data
against unauthorised access, loss, alteration, or disclosure. All payment transactions are
processed securely through encrypted third-party providers. While we take all reasonable
steps to protect your data, no system can be completely secure and we cannot guarantee
absolute security.

13. Third-Party Links
Our website or ticket shop may contain links to third-party websites. We are not responsible
for the privacy practices of those websites and encourage you to review their privacy policies
separately.

14. Complaints
If you have any concerns about how we handle your personal data, please contact us first at
info@hi-fye.com so we can address your issue.
You also have the right to lodge a complaint with the Information Commissioner's Office
(ICO), the UK supervisory authority for data protection:
• Website: ico.org.uk
• Helpline: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow,
Cheshire, SK9 5AF

15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or
legal requirements. Any changes will be posted on our ticket shop or website, and where
appropriate, notified to you directly. The date at the top of this policy indicates when it was
last updated. We encourage you to review this policy periodically.
Please note that your continued use of our services after changes take effect does not
constitute consent to any new processing of your personal data; where required by law, we
will seek your explicit consent.