No, Low and Mid-Strength Summit London

The Club Soda London No, Low & Mid-Strength Summit in collaboration with PB Creative returns on 6th and 7th October 2026 with its boldest programme yet, bringing together the founders, buyers, retailers, drinks leaders, investors and innovators shaping the future of modern drinking.

This is where the no, low and mid-strength sector comes together to make change happen.  

Across two packed days in London, expect great conversations, practical insights, major industry debates, and the connections that help brands grow. From scaling your business without losing your identity, to cracking Amazon, TikTok Shop and D2C, to understanding what retailers really want next, every session is designed to help brands navigate a category moving at speed.

This year’s summit dives deep into the challenges and opportunities defining the sector right now: premiumisation, changing consumer behaviour, AI, shifting health trends, investment, private label, and how we finally move no and low from “alternative” to everyday choice.

✨ What to expect:

Big Stage Conversations – Including debates on how to make no and low beer mainstream, the future of taste, fixing the language around the category, and how brands can weather uncertainty in a rapidly changing market.

Practical Growth Sessions – Learn how to scale without breaking your brand, get listed (and stay listed), refresh your identity at the right time, and market effectively without burning through budgets.

Retail & Buyer Insights – Hear directly from buyers, retailers and hospitality leaders about what’s selling now, what’s coming next, and how ranges are evolving across no, low and mid-strength.

Sell Everywhere – Explore routes into D2C, Amazon, TikTok Shop, wholesale, retail and private label opportunities with the people already making it work.

Meet the Buyers – With more than 800 pre-arranged buyer meetings expected across the event, brands can connect directly with retailers, distributors, wholesalers and hospitality operators from the UK and beyond.

Investment & Finance – Understand what investors are really looking for, discover alternative funding routes, and hear from brands who’ve successfully scaled in a competitive market.

Media, PR & Influencer Strategy – Learn how to build visibility, tell better stories, and create campaigns that actually convert attention into growth - on a budget!

Networking & Industry Moments – Including tastings, showcases, receptions, and a special evening dinner with high-profile interviews and fireside conversations.

💡 Why attend?

Whether you’re launching your first product, scaling internationally, building retail distribution, or trying to future-proof an established drinks business, the Summit is designed to help you make smarter decisions, meet the right people, and stay ahead of where the category is heading next.

This isn’t a traditional trade show. It’s a working conference for people serious about growing the future of no, low and mid-strength drinks.

🎟️ Ticket Types

Club Soda Member Tickets = £225 + vat

Becoming a Club Soda Member gives you tickets for you and your team - as many tickets as you need - for £225 + vat each. Find out more about becoming a member here. You will need a discount code from Club Soda to access these discounted prices.

Dedicated Alcohol-Free and Mid-Strength Brands

Pick this option if all you make is alcohol-free and/or mid-strength drinks. Early Bird Tickets are £300 + vat. 

Full-Strength Alcohol Brands

If you produce full strength alcohol only, or as well as alcohol-free and/or mid-strength drinks, we charge you a little more - it helps fund our start-up tickets. Early Bird Tickets are £350 + vat.

Commercial, Consultants and Allied Industries 

For suppliers, consultants and agencies who work with the sector, Early Bird Tickets are £500 + vat. If you want to speak at the event we have a specific fee structure for this. You can speak to laura@joinclubsoda.co.uk about what you could offer the event.

Start-up Ticket

For new brands that have not yet launched or who have been trading for less than a year (we will check). Early Bird tickets are £225 + vat.

Meet the Buyers Fee

There are spaces for 60 brands to meet buyers. We want to ensure everyone gets a good number of meetings, which is why we have capped the numbers this year. We charge £50 + vat to access these opportunities (and you can get this as a a combined ticket with your main summit ticket). 

This covers our admin costs, and a donation on behalf of the buyers to The Drinks Trust as a thank you for their time. 

The Summit Dinner

Limited to 100 tickets, the dinner is now a key part of this summit. You can buy these tickets in the same order as your main Summit tickets (coming soon!). 

Our Event Ethos

The goal of this conference is to keep ticket prices as low as possible while covering the costs of the event and ensuring you get the most value from your experience.

Our ticket prices are less than one-sixth of what you’d typically pay for a commercial conference, making this event incredibly accessible while still delivering exceptional value.

Any surplus funds go directly back into the work we do at Club Soda. We operate on a lean budget, so every pound/euro you spend helps sustain the services and initiatives that benefit you. This includes our research, political lobbying, awareness and media campaigns, trade show sessions, the Club Soda Low & No Academy, and our podcasts.

IMPORTANT

If you need an invoice for your ticket order, please fill in the necessary details during the checkout (your company name, address, and any VAT or other registration number if you need one for your invoice). These will then be included in the invoice emailed to you.