Get ahead for 2026: Part 1 - Audit, research and insight for strategic success

The event:

Before jumping into planning for 2026, this MP&Co online workshop will help you pause and reflect on what's working in your marketing, and what could be improved. This session will show you how to do a simple audit, gather useful research, and uncover the insight you need to make confident decisions for next year.
We’ll walk you through:

• How to understand whether your marketing plan is fit for purpose to achieve your business goals
• What tools and calculators to use to help you understand the results you need to achieve
• How to use AI to evaluate performance, create customer personas, analysing data to develop ideas
• Setting the right KPIs to measure if your marketing plan is working

You'll leave with a set of practical tools and templates you can use in your own time, plus the confidence to do your groundwork before starting planning.

Sign up for part two here

Fees:

As with all MP&Co events, there is a small £20 fee for attending the event, which will be donated to Project Salt Run.  Hannah Cox's mission will see her run 100 marathons in 100 days across Pakistan and India to spark a global movement demanding businesses put people and planet before profit.

Do I have to pay for both parts of the workshop?

To get the best value, we encourage you to sign up for both. We're asking for a small donation for part one, whereas part two is free of charge.

We'll email you with the event link before it starts. Make sure you're signed up to get it!