With over 60 million users, WordPress is the most popular website content management system on the Internet.
Many event websites are built using the platform, and it isn’t hard to see why: With WordPress, you can install plugins for your website, giving it a level of functionality way beyond your own programming capabilities.
This is one of the major for WordPress’s popularity.
If you’ve built your event website using WordPress, here are five fantastic plugins to consider.
Ticket Sales Plugin: Ticket Tailor
Our brand new Ticket Tailor plugin makes selling tickets directly from your WordPress website incredibly easy. Visitors are able to buy tickets by completing a simple booking form, and payment is then collected via PayPal or Stripe, the two most popular payment processors in the world.
Unlike many ticketing solutions, Ticket Tailor does not charge you per ticket sold — instead you’re charged a flat monthly fee, starting from as little as £15 / $25 per month.
The plugin allows you to add a booking form on any page of your website, or even in the sidebar. All you have to do is place a simple shortcode where you want your bookings to appear.
You can set up multi-level pricing, as well as adding multiple discount codes, giving you a lot of flexibility to price your tickets as you want. After purchase an e-ticket — complete with unique barcode — is automatically sent to the attendee; the complete list can be exported, giving you a ready-made door list — one less thing to worry about.
Schedule Plugin: Timetable Responsive Schedule
If your event spans more than a few hours, you most likely have a number of different ‘acts’ scheduled. Displaying the complete roster is a great way to show potential attendees what to expect, which is a great way to boost attendance.
My favourite timetable plugin is the Responsive Schedule plugin, available from CodeCanyon for $18.
It allows you to create an hour-by-hour, day-by-day timetable for your event, which is then presented beautifully in clean, coloured blocks — sure, free plugins exist, but none offer the same flexibility or look even half as good.
The plugin is completely responsive, meaning it displays correctly whatever device your visitor is using. By setting the colour of each block, you can create a timetable in-keeping with your website’s existing colour scheme, as well as creating a colour coding system. This is especially useful for events such as a musical festival, where event managers can assign a colour for acts on a particular stage. Users can filter the timetable down, letting them view all acts on a given stage.
Social Media Plugin: Flare
If you want excited attendees to spread word of your event, a social media plugin is a must.
In my opinion, Flare is one of the best social media plugins available to WordPress users. Best of all, it’s completely free.
Flare supports eight different social media platforms — all the major ones are supported, as you’d expect. You get a clean set of icons, which can be positioned at the top and/or bottom of each page, and you can also float them on either side of the page.
If people see your event is being shared frequently, they will be more likely to share it themselves — such is the power of social proof. Flare takes advantage of this by including a small counter under each icon, displaying the number of shares on that particular platform. It also includes a larger total shares counter at the top.
Of course, social proof works both ways, and Flare gives you the option to not display share counts below a specified level.
As well as offering sharing functions, you can also create a widget where visitors can choose to follow you on their specified platform.
Countdown Plugin: T(-) Countdown
If you want to build a sense of tension and excitement to the build up to your event, consider using a countdown clock on your website. As the clock ticks closer to zero, it creates a sense of urgency in the visitors and is a proven way to boost ticket sales.
My recommendation is the free T(-) Coundown clock.
There are a number of customisation options with this plugin, allowing you to create a countdown clock in-keeping with the design of your WordPress website. When you’re happy with your clock you’ll be given a shortcode which you can directly insert into a post, or place in a sidebar widget.
Are there any plugins you think is essential for any event website? Let us know in the comments space below!
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