Developing the concept
Back in July, our Head of Marketing, Olivia, worked on a pitch to win a competition with Channel 4 and B Corp™, landing us our first TV ad campaign. The excitement soon turned to “oh, we’ve got to create a TV ad…?!”. Along with our creative agency partners at OCD we went through a creative process that saw us take 10 original concepts before landing on our favourite, “Peace and Pillow Fights”. Over the coming weeks the concept turned into multiple iterations of a story board, script, music selection, artistic direction, reference shots and much more.
Live at the shoot
With the story board and shots nailed down, it was time to bring things to life at the shoot, this time with the help of Racer Pictures.
For the team at Ticket Tailor this was certainly an experience we’ll remember. Seeing the amount of effort that went into the set, styling, makeup and nailing the perfect take was eye opening.
Post Production
Following the shoot there were a series of back and fourths on the edits with refinement around the choice of music, pacing, exactly which shots and takes we’d use and some of the voice overs. Over the course of a few weeks we managed to get the final version which you can watch below
