“Ticket Tailor's pricing structure is transparent, there’s no hidden fees and you know exactly where you stand at all times.”

Tom Van Zyl, Sculpture by the Lakes Dorset, UK

Sculpture by the Lakes Operations Manager Tom talking to a female customer with grey hair and a red coat

How Operations Manager Tom transformed ticketing at world-renowned sculpture park

We're excited to shine the spotlight on Sculpture by the Lakes! This stunning 26-acre botanic garden and sculpture park in Dorset, UK, offers visitors a serene blend of nature and art, featuring monumental sculptures created by world-renowned sculptor Simon Gudgeon. But beyond its breathtaking beauty, Sculpture by the Lakes has evolved into a space committed to conservation and sustainability.

A haven for art and nature

Once a 1970s fishing lake, Simon and his wife Manik transformed the site into a haven for both nature lovers and art enthusiasts. Since taking ownership in 2008, they’ve turned the park into a sanctuary where visitors can immerse themselves in monumental sculptures, many inspired by the natural world. Pieces like ‘Serenity’, proudly displayed in Hyde Park, and others that grace private collections around the world, embody Simon's deep connection to wildlife and nature.

With lakes, rivers, and gardens offering something new to see each season, the park encourages year-round visits. The team ensures peace and tranquillity for all visitors by limiting the number of guests each day, allowing everyone to enjoy the beauty of art and nature in perfect harmony.

Revolutionising ticketing with Ticket Tailor

The team at Sculpture by the Lakes was ready for a change when they switched to Ticket Tailor. Tom, the operations manager, explains that their previous ticketing provider was outdated and didn’t align with their needs for both staff and visitors.

“Ticket Tailor was a real game-changer,” says Tom. “The user experience for both staff and customers is so superior to anything else out there. We've reduced the customer journey to just 15 seconds, which is phenomenal!”

One of the standout features for Tom and the team is the ability to embed the ticketing system directly into their website. “Within a few clicks, our customers can purchase their tickets, making it a seamless experience.”

Shared values in sustainability

Sculpture by the Lakes is also deeply committed to conservation. Midway through last year, the park became an accredited botanic garden, home to a collection of endangered trees that gives added purpose to their work. Their focus on sustainability aligns perfectly with our Growth on Purpose ethos, which prioritises people and the planet.

“Working with Ticket Tailor is great because they share our values in sustainability,” Tom notes. The affordable pricing model allows them to keep ticket prices low, ensuring access without compromising their environmental efforts.

Why Ticket Tailor?

For Tom and the team at Sculpture by the Lakes, Ticket Tailor is more than just a ticketing platform—it’s a partner that helps them keep their mission alive. With quick response times from the support team and a flexible, user-friendly system, they’ve been able to focus on what really matters: offering visitors an unforgettable experience.

“Ticket Tailor offers unbeatable value,” Tom says. “It allows us to grow and manage our events without sacrificing our commitment to the planet.”

Ready to manage your events with ease?
Join creators like Tom and Simon at Sculpture by the Lakes and discover how Ticket Tailor can revolutionise your ticketing process while supporting sustainability.