Getting your product or service in front of the people who need and want what you offer is often the hardest part of running your own business.

Many people are frightened of the word ‘marketing’ and don’t know what it is or how to action it. But getting your name and product out into the world can be creative and fun. And during these unsettling times, making your products visible is more important than ever.  This is the perfect time for research and building relationships with those people you want to know about what you can offer. 

In this session, we will cover..

• the importance of research
• finding your people - how, and where
• building relationships and trust
• the relevance of your story
• driving traffic
• email marketing - your most powerful marketing tool
• website marketing - how to keep people on your website and buying
• social media - Instagram, Pinterest and LinkedIn - making the most of them
• press - how to find the people you want to know about you, what to send, how to send it, when to pitch, lead times
• the importance of local
• ENGAGEMENT

Finding and reaching your people doesn’t have to be overwhelming or daunting. It just takes creativity (which you all have) time and bravery!

We’ll look at daily activities to keep marketing less scary and easy actions for keeping you and your products and services in front of the right people.

There will be time for questions and discussions. I know the value of learning from each other.

This is an online workshop. A Zoom link will be sent to you in advance of the session. Please download the Zoom app. It is free.

Refund policy

Refunds up to 24 hours before the workshop starts.

ABOUT ANNE-MARIE SHEPHERD

Anne-Marie has worked in the arts industry for over 16 years and understands how important it is for creative businesses to get themselves in front of the right audience – whether that be via editorial, emails, print, online or social media. Anne-Marie was part of an art and craft events organisation for 12 years and has experience and knowledge of what it takes to produce and market successful arts selling events. She works at The Design Trust, as the Business Club Manager and with marketing, blog and resource creation. Anne-Marie also works as a PR and marketing consultant for arts organisations.