Branded Residences: Blueprints for Capital and Design

🔗 Branded Residences: Blueprints for Capital and Design

A Two-Day Forum on Hospitality Real Estate in Southeast Europe

In the context of rising demand for residential property and renewed growth in tourism, branded residences are emerging as a hybrid model that unites real estate, hospitality, and design into a single value-driven proposition.

This two-day forum brings together developers, architects, investors, policymakers, and brand strategists to examine how branded residential and hospitality projects are structured, financed, marketed, and operated—set against the evolving market landscape of Southeast Europe.

Day 1 — 30 September - https://www.newnormhospitality.com/branded-residences-forum-schedule-2025

Focus: Branded residences as an investment and development strategy

Key Topics: 

• Capital stack structuring and investment models in mixed-use projects

• Buyer segmentation, pricing logic, and emotional positioning of residential brands

• Brand narratives and spatial design as commercial tools

• Institutional frameworks and tourism-led urban planning

• Governance models: legal agreements, brand control, and operational delivery

The day will conclude with a networking cocktail reception.

Day 2 — 1 October - https://www.newnormhospitality.com/branded-residences-forum-schedule-2025

Focus: Strategic implementation, responsible design, and long-term planning

The program opens with a Networking Breakfast, designed to facilitate dialogue between public and private sector stakeholders on regional priorities for tourism and branded residential growth.

Key Topics:

• Aligning development strategy across sectors and institutions

• Cultural context and narrative design in hospitality and residential environments

• ESG alignment, certification systems, and policy influence

• Masterplanning and the emotional dimension of spatial design

• Final reflections from institutional and development leaders

Confirmed Speakers Include:

• Kulapat Yantrasast – Founder & Creative Director, WHY Architecture

• Diane Clavaud – Corporate Global Director of Business Development, Nobu Hospitality

• Bernard BB Bohnenberger – Founder & CEO, Discover Collection; Former CEO, Six Senses

• Tsvetan Petrov – Managing Director, IPA – Architecture and More

• Iavor Perduhov – Head of Residential, Forton Homes

• Raoul Fokke – Head of Creative, The Orange Studio

• Elitsa Panayotova – Managing Partner, United Master Architects

• Hristo Angelkov – Managing Partner, Sotheby’s International Realty Bulgaria

Additional participation from:

OKOL Lake Park, BWM Architecture, IBCOL, Wangan Studio, Sorores, GBCI Europe, and representatives of national ministries and municipal authorities.