The car and the future of urban mobility affect us all. For many people owning a car means a deep sense of freedom and positive emotions.
But the car is also an increasingly large driver of traffic congestion, greenhouse gas emissions and loss of quality of life in cities. In Switzerland, car traffic accounts for nearly a quarter of total Swiss emissions. And now a perfect storm is forming for the auto industry
in the form of higher fuel costs, increasing environmental awareness among the population,
and mounting political pressure.

This storm is forcing the auto industry to question its linear business model. The future is uncertain. But the future competitiveness of automotive companies is likely to depend on how quickly they adopt a new, service-oriented approach and shift their focus from pure car manufacturing to developing an ecosystem of integrated mobility services. Both established companies and disruptors are already reshaping the future of urban
mobility. Use instead of own is the motto - or mobility as a service. 

To discuss the future of the car in the urban context, we are organizing an event with all relevant stakeholders and thought leaders on September 1, 2022, from 17:30 to 20:00. The event will be followed by a delicious apéro.

The following questions will be discussed:

• Is electromobility’s victory a certainty?
• Is mobility-as-a-service the answer to the traffic problem?
• Why has shared mobility disappointed so far?
• Can the new “on-demand mobility offers” tap into rural areas?
• Are automakers staying trapped in the past?