On the cusp of adulthood, Gen Z doesn’t remember a world without smartphones and the internet. They live their lives on TikTok, Instagram and Snapchat and they are completely device agnostic––switching between iPhones, tablets, and laptops. Their digital habits, buying behaviors and expectations have a direct impact on the way business is done in the weddings industry.

Join former Co-founder and CMO of Maroo, Anja Winikka, as she walks you through:
● Who is Gen Z and why traditional sales tactics won’t work
● How to market to Gen Z (aka, Generation “we”)
● Digital trends on the horizon to help prepare you

Learning Objectives:

• Understand 5 key characteristics that differentiate Gen Z from Millennials.
• Discuss 3 new and impactful ways to market effectively to Gen Z clients.
• Discover 3 game-changing techniques used to increase sales to Gen Z.
• Learn 3 of the biggest trends that will impact businesses as a result of Gen Z client buying behaviors.
• Explore 3 new business tools to grow profitability in your business in 2022 & beyond.