Book Marketing 101

Part One—Defining your market

This popular series of marketing webinars will lead authors through the steps they need to make to launch their book and keep selling copies successfully. Over the last 13 years, Kathleen Kaiser has guided many new authors and established authors to effectively find and expand their markets through the careful definition of their audience. Then they use the tools and services that will attract buyers, increase sales, and develop a following.

But first, authors must understand who is their market, what publishing entails and how they can create an author platform that best celebrates their books.

The first webinar will cover:

• Introduction to the business of publishing
• Definition of marketing terms
• Finding your audience
• Defining your genre and sub-genres
• The tools you will use to market
• Author platform – what it is and how to use
• Author website
• Author blog

Each part will have handouts that help a newbie or published pro build a lucrative market for their writing.

Speaker Bio

Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans over 50 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s, 90s, and 00s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows worldwide.

In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the nonprofit arts communities. Her work includes past president and season producer of the Ojai Shakespeare Festival, past president of the Ventura County Writers Club, marketing for the Ojai Studio Artists, Ojai Art Walk, Ojai Art Center Theater, Ojai Film Festival, Ojai Performing Arts Theater, and other community organizations. In addition, she has produced the 805 Writers’ Conference for eight years.

Named Publicist of the Year in 2016 by the Book Publicists of Southern California for her contributions to the literary community, Kathleen maintains a small list of clients that allow her to continue her volunteerism. She is president of the national literary organization Writers & Publishers Network (formerly SPAWN) and organizes monthly literary meetings now on Zoom and co-sponsored by IWOSC. In addition, she produces webinars for WPN and launched a new podcast –Talking Book Publishing with Kathleen Kaiser – in March 2021.

In her free time, ha-ha, she works on a book about her years in rock and roll, a new historical novel, and occasionally writes articles for regional publications. Kathleen is a proud fourth-generation small businesswoman.

https://www.kathleenkaiser.com/