Here's the important legal and security stuff, in one place

Last updated 17 September 2026

1. Introduction

Ticket Tailor provides a text message reminder service ("Text Message Reminders") that enables you to offer your ticket buyers the option to receive event reminders via SMS or WhatsApp, depending on availability. These Text Message Reminders terms and conditions are supplemental to Ticket Tailor's Terms and Conditions and, except to the extent varied by these terms, all the provisions of the Terms and Conditions apply.

2. Service Description

Text Message Reminders is an add-on service available at checkout that allows ticket buyers to opt in to receiving event reminders via SMS, or WhatsApp where available on their device.

For new box offices, Text Message Reminders is enabled by default. All organisers may turn the service on and off at any time in their account settings.

Ticket Tailor does not guarantee the delivery of any message. Delivery depends on factors outside our control, including the recipient's device, carrier network, and messaging application availability which is managed by a third party. In some cases where a recipient's number is unreachable, no message will be sent. Text Message Reminders should not be relied upon as the sole method of communication with your ticket buyers.

3. Prices and Fees

A default fee applies to ticket buyers who opt in to Text Message Reminders. You can change this fee, subject to any minimum or maximum limits we may apply. Unless you change it, the default fee applies and you keep the difference between that fee and our charge to you.

Text Message Reminders is enabled by default for new box offices. Ticket Tailor's per-event cost applies whether the service was enabled by you manually or was active by default, and is deducted from the fee you collect. Costs are added to your Ticket Tailor invoice each billing cycle as an unbilled charge. You retain the balance after deduction of Ticket Tailor's costs and any applicable taxes. Fees only apply if ticket buyers opt in to receive a Text Message Reminder. You can turn off Text Message Reminders at any time in your account settings, which will stop all future charges.

You are responsible for the collection and payment of all taxes due on the sale of Text Message Reminders in your jurisdiction. Ticket Tailor takes no responsibility for tax liabilities arising from your use of this service.

4. Data Protection

4.1 Roles and responsibilities

Ticket Tailor operates as a data processor in delivering Text Message Reminders on your behalf. You remain the data controller for the personal information collected from your ticket buyers, including their phone numbers.

4.2 How personal data is used

Ticket buyers' phone numbers are collected and processed solely for the purpose of delivering event reminders. Phone numbers will not be used for any other purpose by Ticket Tailor or our third party messaging providers. A full list of our third party processors, including our messaging provider, is available on our GDPR third party processors page.

4.3 Consent

Ticket Tailor is responsible for providing and maintaining the opt-in consent mechanism at checkout through which ticket buyers consent to receiving messages. Text Message Reminders is enabled by default for new box offices. You are responsible for reviewing whether the service is appropriate for your events and circumstances, and for turning it off in your account settings if you do not wish to offer it to your ticket buyers.

4.4 Data retention

When a ticket buyer opts in to Text Message Reminders, Ticket Tailor creates a record linking their phone number to the reminder service for that event. This record will be deleted within 60 days of the final reminder being sent. Phone numbers collected as part of the standard checkout process are retained in accordance with normal data retention practices and are not affected by this policy. Our third party messaging provider may retain data relating to message delivery for different time periods under their own retention policy.

4.5 Your data protection obligations

As data controller, you remain responsible for:

• Ensuring your use of Text Message Reminders is consistent with your own privacy policy and any data protection notices you have provided to your ticket buyers.
• Responding to any data subject requests from your ticket buyers in relation to their personal data, with Ticket Tailor providing reasonable assistance where required.
• Ensuring you have an appropriate legal basis to offer Text Message Reminders to ticket buyers in the territories where your events take place.

4.6 Data transfers

Where personal data is transferred outside the UK or EEA in the course of delivering Text Message Reminders, such transfers are made in accordance with applicable data protection law and subject to appropriate safeguards. Details of the transfer mechanisms in place with our third party messaging providers are available on our GDPR third party processors page.

5. Responsibilities

5.1 Ticket Tailor is responsible for:

• The technical implementation of the opt-in consent mechanism at checkout.
• The selection and management of third party messaging providers used to deliver messages.
• Ensuring the platform operates in compliance with our obligations as the service operator.
• Managing the relationship with our third party messaging provider to honour opt-out requests (such as STOP replies).

5.2 By using or continuing to make Text Message Reminders available to your ticket buyers, whether enabled manually or by default, you (the event organiser) agree that:

• You are responsible for ensuring you have the legal authority to offer Text Message Reminders to your ticket buyers in the territory where your event takes place, and will not enable Text Message Reminders in territories where you know or have reason to believe doing so would not be permitted under local law.
• You will not enable Text Message Reminders for any purpose other than sending event-related reminders to ticket buyers who have opted in at checkout.
• You understand that message content is generated automatically by Ticket Tailor using your event details and cannot be customised, and you are responsible for ensuring your event details are accurate.
• You are responsible for reviewing your account settings to confirm whether Text Message Reminders is active for your box office, and for turning it off if you do not wish to offer it.

5.3 Shared responsibilities

Both parties are responsible for complying with applicable data protection laws in respect of their respective roles, as set out in Section 4 of these terms.

6. Liability

Ticket Tailor shall not be liable for any losses, damages, or claims arising from:

• The failure or delay in delivery of any message, for any reason.
• Any action taken or not taken by a ticket buyer as a result of receiving or not receiving a message.
• Any inaccuracy in message content caused by incorrect event details provided by you.
• Your failure to ensure you have the legal authority to offer Text Message Reminders to your ticket buyers in the territory where your event takes place, whether Text Message Reminders was enabled by you manually or was active by default.

7. Changes and Discontinuation

Ticket Tailor reserves the right to modify, suspend, or discontinue the Text Message Reminders service at any time. Supported countries and messaging channels may change. We will endeavour to provide at least 14 days' notice of any material changes, except where changes are required urgently for legal or regulatory reasons.