Webinar whizz-through: How to make a big impact on a small budget with social media event marketing

Webinar whizz-through: How to make a big impact on a small budget with social media event marketing

In our latest webinar, a panel of experts took a deep dive into the topic of making social media & SEO event marketing work for you – whatever your budget. 

If you don’t have time to watch the full thing – no worries! Just whizz through this round-up of key takeaways instead 😌👇.

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6 essential marketing tactics for theme parks 

6 essential marketing tactics for theme parks 

Whether you’re in the business of epic water slides, breathtaking safaris, or white-knuckle roller coasters – your theme park marketing strategy has the potential to make or break a season. Good news: we’ve put together a list of marketing tactics specific to the world of theme parks, which should help you to up your promo game, and sell tickets thick and fast. 

Let’s get stuck straight in 👇.

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6 essential marketing tactics for theme parks 

6 essential marketing tactics for theme parks 

Whether you’re in the business of epic water slides, breathtaking safaris, or white-knuckle roller coasters – your theme park marketing strategy has the potential to make or break a season. Good news: we’ve put together a list of marketing tactics specific to the world of theme parks, which should help you to up your promo game, and sell tickets thick and fast. 

Let’s get stuck straight in 👇.

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9 ticket types to consider for your summer events & attractions

9 ticket types to consider for your summer events & attractions

If you’ve never given your ticketing strategy much thought – we say there’s no time like the present! Not only can running different ticket types help you make more sales, it gives your attendees the option to pay for your events in a way that suits them. All the better for a thriving, sell-out season. 

Let’s get stuck straight in – below we cover a range of ticket types that could help you nail your best summer season yet. We’ve also covered which types of events lend themselves best to each ticket type. 

Tip: Ticket Tailor is one of the cheapest ticketing sites out there, and easily lets you create a multitude of different ticket types in just a few clicks 😌. Find out more >

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How to use AI to ace your event planning

How to use AI to ace your event planning

You know a topic is trending when they cover it in an episode of South Park. For those who didn’t catch the one about ChatGPT – you’ve surely heard of it elsewhere. This is the new media-dominating Artificial Intelligence (AI) tool with the ability to generate text that sounds eerily as though it were written by a human. The powerful language model was developed by Open AI, and has created quite the stir since it hit the mainstream. 

But of course, it’s not the first AI tool to have come to market and shaken up the way we do things. From image generators like Artssy, to chatbots, translation apps, data analytics tools and facial recognition software – machine learning is everywhere.

So, what does this mean for event planners? In short – it’s great news. We’re officially at a point where AI can be used to streamline operations and save money, rather than being implemented as a cumbersome and expensive novelty factor. Here, we cover some of the coolest ways you can use this kind of tech to create better events more efficiently. 

Let’s take a look 👀👇.

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Using TikTok to promote your events – your handy intro guide

Using TikTok to promote your events – your handy intro guide

Much like many millennials (and anyone else over the age of Gen Z), you might have found yourself resisting the TikTok wave… for a time. If you’re reading this, it’s safe to assume you’re one of those who’ve realised resistance is futile – this is the second most downloaded app in the world, after all.

The fact is, TikTok no longer only appeals to dance routine mastering teens. It’s now become a powerful platform for entertainment and marketing alike, and it’s definitely not just teens who are getting in on the action. According to Hootsuite:

  • 42% of TikTok’s audience are aged 18-24 

  • 31% of TikTok’s audience are aged 25-34

As an event planner, you’ll be pleased to know TikTok is rich with promo possibilities, making it the perfect tool to boost event registrations and sell more tickets

In this guide, we cover all you need to know about marketing your events on the social media platform with no less than one billion active global users. Let’s go👇.

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6 examples of festival websites that work brilliantly

6 examples of festival websites that work brilliantly

Your festival website has a pretty big job to do. It needs to convey practical information that’s super easy to digest, as a starter for ten. But it also needs to communicate a feeling – to give potential attendees’ a glimpse of what your festival’s all about. Most importantly of all, it needs to provide the perfect portal for you to sell tickets online – thick and fast, preferably! 

Don’t worry: this is all actually much easier than it sounds. The truth is, a festival website doesn’t have to be overcomplicated, or even designed by a professional.

You just need to be sure to stick to a few simple principles. And it doesn’t hurt to seek out a little inspiration first, too. On that note – here are some quick tips for creating a killer festival website, with six brilliant examples to get your creative juices flowing. 

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5 last-minute & super effective marketing tactics for your recurring events

5 last-minute & super effective marketing tactics for your recurring events

Whether you run a regular music night, pub quiz, workshop, class or another kind of event, the gut-wrenching feeling of not selling enough tickets is universal. The fact is, sometimes recurring events just slip off people’s radar, which (while frustrating) is something most event planners will have to contend with at one point or another. 

A million factors can contribute to sluggish sales, from the economic climate through to the actual climate ☔… and pretty much everything else in-between. So this definitely isn’t anything to beat yourself up about.

Sometimes the marketing efforts that usually see your tickets selling like hotcakes simply fail to hit the mark. And that’s ok! It just means it’s time to shake things up a bit, and employ some last-minute promo tactics to get the ticket sales a-rolling in.

Let’s go👇.

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7 marketing trends that all event planners should know for 2023

7 marketing trends that all event planners should know for 2023

As an event planner, you’re probably aware that marketing can end up feeling like somewhat of an untamable beast. But it’s a necessary evil – those tickets won’t sell out by themselves!

The fact is, marketing trends and tactics move at an incredibly fast pace, changing from one year to the next. Sometimes these shifts are subtle – like the recent transformation of the need for great customer service into the need for instantaneous and authentic customer service. Some are more in-your-face, like the rise of TikTok, or the (almost) death of Twitter. Either way, it can feel tricky to ensure you're channelling your time and money down viable marketing streams, rather than inadvertently flogging a dead horse.  

On that note – what’s new for 2023, and which marketing trends are particularly pertinent to event planners? Let’s find out👇.

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Black Friday: How to cash in as an event planner

Black Friday: How to cash in as an event planner

We’re all aware of those viral Black Friday scenes involving swarms of people, heavily discounted white goods, and (frankly) terrified-looking security guards. But the biggest discount day of the year is still going strong – and it’s not just for people selling physical products. It provides a great promotional opportunity for event planners to sell more tickets and get their names out there, too. Here’s all you need to know 👇.

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