How to get the most out of video marketing as an event creator 

How to get the most out of video marketing as an event creator 

Most of us are familiar, by now, with both the power and usefulness of great video. Whether it’s a YouTube tutorial, hilarious TikTok clip, or live product review – there’s no denying we lean on this medium for a multitude of purposes each and every day.

So – how does that translate to you, an event creator looking for greater success? The topic of video marketing can get pretty overwhelming, with reams of information offering up a plethora of techniques, stats, and do’s & don’ts. 

Enter: this quick guide, tailored specifically towards event creators. (And the best bit, you don't need expensive equipment or tons of video experience to get started.)

We’ve sifted through the latest video marketing trends, and have put together a targeted list of actions you can take to use video marketing to your advantage as an event organiser. There’s no better time to get familiar with this topic – as video is set to be one of the key marketing trends for 2024.

Keep reading for our top tips on mastering video marketing for your events 👀👇.

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Top ticketing tips to sell out your bonfire night event 2024

Top ticketing tips to sell out your bonfire night event 2024

Autumn enthusiasts – delight! 🍁 The season of all things fun and festive is officially on its way – crisp leaves, chillier days, and darkening nights in tow.

In the blink of an eye it’ll be bonfire night; we can practically hear the crackling of sparklers and smell the wintery, smoke-filled air already.

Best get down to business then. Here are our top ticketing tips for this year’s fireworks events, – which are sure to see things go off with a pop, whizz and a bang.

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5 marketing trends to watch as an event creator in 2024

5 marketing trends to watch as an event creator in 2024

Interested in staying abreast of the latest marketing trends as an event creator? Wise move. Whether you run large-scale campaigns or rely on a handful of simple tactics to get the word out about your events – staying relevant is the key to your promo success. 

But it can be really hard to decipher the reams of marketing info out there. Especially when a lot of it is aimed at big brands and corporations, rather than individuals or smaller businesses. 

That’s why we’ve cherry picked five interesting trends to watch over the coming year that are particularly applicable to event creators. Let’s go 👇.

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The perfect marketing email formula for your festive events

The perfect marketing email formula for your festive events

As we roll (hurtle?) towards yet another festive season, event creators are no doubt looking for ways to make their Christmas and New Years Eve events stand out from the crowd. 

Because, of course, from an attendee’s point of view – there are a seemingly infinite array of dazzling, glitter-laden events to attend. Here’s what you need to know about honing your email marketing tactics to get the ticket sales flooding in this festive season.

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Webinar whizz-through: How to make a big impact on a small budget with social media event marketing

Webinar whizz-through: How to make a big impact on a small budget with social media event marketing

In our latest webinar, a panel of experts took a deep dive into the topic of making social media & SEO event marketing work for you – whatever your budget. 

If you don’t have time to watch the full thing – no worries! Just whizz through this round-up of key takeaways instead 😌👇.

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6 essential marketing tactics for theme parks 

6 essential marketing tactics for theme parks 

Whether you’re in the business of epic water slides, breathtaking safaris, or white-knuckle roller coasters – your theme park marketing strategy has the potential to make or break a season. Good news: we’ve put together a list of marketing tactics specific to the world of theme parks, which should help you to up your promo game, and sell tickets thick and fast. 

Let’s get stuck straight in 👇.

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6 essential marketing tactics for theme parks 

6 essential marketing tactics for theme parks 

Whether you’re in the business of epic water slides, breathtaking safaris, or white-knuckle roller coasters – your theme park marketing strategy has the potential to make or break a season. Good news: we’ve put together a list of marketing tactics specific to the world of theme parks, which should help you to up your promo game, and sell tickets thick and fast. 

Let’s get stuck straight in 👇.

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9 ticket types to consider for your summer events & attractions

9 ticket types to consider for your summer events & attractions

If you’ve never given your ticketing strategy much thought – we say there’s no time like the present! Not only can running different ticket types help you make more sales, it gives your attendees the option to pay for your events in a way that suits them. All the better for a thriving, sell-out season. 

Let’s get stuck straight in – below we cover a range of ticket types that could help you nail your best summer season yet. We’ve also covered which types of events lend themselves best to each ticket type. 

Tip: Ticket Tailor is one of the cheapest ticketing sites out there, and easily lets you create a multitude of different ticket types in just a few clicks 😌. Find out more >

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How to use AI to ace your event planning

How to use AI to ace your event planning

You know a topic is trending when they cover it in an episode of South Park. For those who didn’t catch the one about ChatGPT – you’ve surely heard of it elsewhere. This is the new media-dominating Artificial Intelligence (AI) tool with the ability to generate text that sounds eerily as though it were written by a human. The powerful language model was developed by Open AI, and has created quite the stir since it hit the mainstream. 

But of course, it’s not the first AI tool to have come to market and shaken up the way we do things. From image generators like Artssy, to chatbots, translation apps, data analytics tools and facial recognition software – machine learning is everywhere.

So, what does this mean for event planners? In short – it’s great news. We’re officially at a point where AI can be used to streamline operations and save money, rather than being implemented as a cumbersome and expensive novelty factor. Here, we cover some of the coolest ways you can use this kind of tech to create better events more efficiently. 

Let’s take a look 👀👇.

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Using TikTok to promote your events – your handy intro guide

Using TikTok to promote your events – your handy intro guide

Much like many millennials (and anyone else over the age of Gen Z), you might have found yourself resisting the TikTok wave… for a time. If you’re reading this, it’s safe to assume you’re one of those who’ve realised resistance is futile – this is the second most downloaded app in the world, after all.

The fact is, TikTok no longer only appeals to dance routine mastering teens. It’s now become a powerful platform for entertainment and marketing alike, and it’s definitely not just teens who are getting in on the action. According to Hootsuite:

  • 42% of TikTok’s audience are aged 18-24 

  • 31% of TikTok’s audience are aged 25-34

As an event planner, you’ll be pleased to know TikTok is rich with promo possibilities, making it the perfect tool to boost event registrations and sell more tickets

In this guide, we cover all you need to know about marketing your events on the social media platform with no less than one billion active global users. Let’s go👇.

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