How to use Twitter like a pro for your event

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How to use Twitter like a pro for your event

As the 6th ranked app in the world, and with an advertising audience of 353 million users, it’s safe to say Twitter is one of the most powerful business marketing tools around.

The platform works famously well for events thanks to it’s quick-fire interactivity and live-action feel. But – it’s not a given that you’ll see your event trend just by signing up to the platform and pushing out random content. Like with any marketing tool, it pays to learn some key strategic moves before you put your fingers to the keyboard to Tweet.

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How to create a website for your event

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How to create a website for your event

While it can sometimes feel enough to use a ticket registration platform for your event, creating your own website can come with tons of additional benefits. And thanks to the tools available online it’s actually pretty easy to do.

Most ticketing platforms – like Ticket Tailor – will let you integrate your box office page with your own website, so you can easily sell tickets from both platforms, no problem.

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The 7 most effective ways to market your event for free

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The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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13 ways to improve SEO for your event

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13 ways to improve SEO for your event

With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).

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The 6 best email marketing platforms for events right now

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The 6 best email marketing platforms for events right now

Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.

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Beginner’s guide to promoting an event: How to advertise an upcoming event

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Beginner’s guide to promoting an event: How to advertise an upcoming event

Promotion can feel elusive to those new to the event planning world. And when phrases like ‘email marketing’, ‘custom audiences’ and ‘retargeted advertising’ start getting thrown into the mix – you can soon find yourself in a spin.

Don’t worry, though. As they say – knowledge is power, and as soon as you start scrubbing up on your event marketing basics, you’ll find it’s easier than you think to get the word out, and the ticket sales rolling in.

In this article, we cover off the basics of learning how to market an event successfully. Let’s get started.

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How to promote an event on Facebook

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How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

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How to use Facebook's Custom Audiences for events

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How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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