The basics of boosting ticket sales – 6 key tactics to know

The basics of boosting ticket sales – 6 key tactics to know

When you’ve poured your heart and soul into an event, to say it’s disappointing when ticket sales flop is an understatement. But this is an eventuality many event planners face at some point in their careers – one that often has nothing to do with their event itself, but more with the fact it’s simply not landing in front of the right eyes, or in the right way.

It’s important not to let poor ticket sales dishearten you too much though. In fact, statistics show you need a pretty thick skin for any kind of sales work, which more often than not requires a determination and doggedness perhaps not found in other areas of event planning. All of this to say that sales can be a tough nut to crack, but that doesn’t mean there aren’t plenty of things you can do to drastically improve your chances of seeing those tickets fly off the shelves.

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How to use social media to increase audience engagement during an event

How to use social media to increase audience engagement during an event

Using social media to interact with attendees during an event is a great way to increase audience engagement (with a healthy side-dose of boosting your brand awareness online).

With that in mind, here’s how to make the most of your go-to social media platforms during your event.

(PS. You might also be interested in our article on using Social to engage attendees in the run-up to events.)

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How to engage attendees on social media before an event

How to engage attendees on social media before an event

Attendee engagement is the holy grail of successful event planning. In this article, we’re exploring how to get things off to a good start by using social media to secure that engagement long before the doors to your event actually open.

Engaging your audience, after all, should really begin from the moment your event comes onto its radar. That way you’re more likely to: a) drive ticket sales, and b) ensure attendees are genuinely impressed with your event as a whole. Let’s take a look.

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10 digital marketing tools to help you grow your event planning business

10 digital marketing tools to help you grow your event planning business

Using digital marketing to promote your event can mean anything from sending out emails to your mailing list through to running a full social media advertising campaign.

Whatever the scale of your online activity, it’s a dead cert that it could be made more effective by using the right digital tools.

From measuring the success of campaigns through to determining who your event’s target audience is – there’s a whole plethora of software, apps and tech designed to make your online marketing efforts more efficient and effective.

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How to use Twitter like a pro for your event

How to use Twitter like a pro for your event

As the 6th ranked app in the world, and with an advertising audience of 353 million users, it’s safe to say Twitter is one of the most powerful business marketing tools around.

The platform works famously well for events thanks to it’s quick-fire interactivity and live-action feel. But – it’s not a given that you’ll see your event trend just by signing up to the platform and pushing out random content. Like with any marketing tool, it pays to learn some key strategic moves before you put your fingers to the keyboard to Tweet.

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How to create a website for your event

How to create a website for your event

While it can sometimes feel enough to use a ticket registration platform for your event, creating your own website can come with tons of additional benefits. And thanks to the tools available online it’s actually pretty easy to do.

Most ticketing platforms – like Ticket Tailor – will let you integrate your box office page with your own website, so you can easily sell tickets from both platforms, no problem.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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13 ways to improve SEO for your event

13 ways to improve SEO for your event

With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).

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