7 marketing trends that all event planners should know for 2023

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7 marketing trends that all event planners should know for 2023

As an event planner, you’re probably aware that marketing can end up feeling like somewhat of an untamable beast. But it’s a necessary evil – those tickets won’t sell out by themselves!

The fact is, marketing trends and tactics move at an incredibly fast pace, changing from one year to the next. Sometimes these shifts are subtle – like the recent transformation of the need for great customer service into the need for instantaneous and authentic customer service. Some are more in-your-face, like the rise of TikTok, or the (almost) death of Twitter. Either way, it can feel tricky to ensure you're channelling your time and money down viable marketing streams, rather than inadvertently flogging a dead horse.  

On that note – what’s new for 2023, and which marketing trends are particularly pertinent to event planners? Let’s find out👇.

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Black Friday: How to cash in as an event planner

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Black Friday: How to cash in as an event planner

We’re all aware of those viral Black Friday scenes involving swarms of people, heavily discounted white goods, and (frankly) terrified-looking security guards. But the biggest discount day of the year is still going strong – and it’s not just for people selling physical products. It provides a great promotional opportunity for event planners to sell more tickets and get their names out there, too. Here’s all you need to know 👇.

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Top ticketing tips to sell out your bonfire night event 2022

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Top ticketing tips to sell out your bonfire night event 2022

Autumn enthusiasts – delight! 🍁 The season of all things fun and festive is officially on its way – crisp leaves, chillier days, and darkening nights in tow.

In the blink of an eye it’ll be bonfire night; we can practically hear the crackling of sparklers and smell the wintery, smoke-filled air already.

Best get down to business then. Here are our top ticketing tips for this year’s fireworks events, – which are sure to see things go off with a pop, whizz and a bang.

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The 8 best email marketing platforms for events right now

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The 8 best email marketing platforms for events right now

Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.

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How to price tickets for an event: The best pricing strategies for event planners

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How to price tickets for an event: The best pricing strategies for event planners

Deciding how much to sell your event tickets for can be pretty daunting. What if you set them too high and no one buys them? Or too low and realise you could have made way more profit?

The truth is, setting your ticket price isn’t an exact science. But that’s not to say you just have to take a wild stab in the dark at it. There should definitely be a clear methodology behind your ticket pricing, otherwise you do risk losing out to the competition or, worse, not breaking even.

In this article, we explain all you need to know.

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Tips for running a networking event people are genuinely excited to attend

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Tips for running a networking event people are genuinely excited to attend

Some people thrive off networking. But for others, the idea of walking into a room full of strangers in order to promote their ‘best self’ is, quite literally, the stuff of nightmares. And understandably so. Even extroverts may experience a small stirring of dread at hearing the words ‘networking event’ – why give up an evening to talk shop, when you spend so much time working in the first place?

Of course, there’ll always be those avid professionals who love to sink their teeth into anything work-related. But how do you appeal to the networking novices – the ones who know they probably would benefit from putting themselves out there, but just can’t quite summon up the courage (or energy) to do so?

Let’s take a look.

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How to write event email subject lines – 6 tips for a higher open rate

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How to write event email subject lines – 6 tips for a higher open rate

From choosing the right event registration software to navigating the pervasive world of promotion – a lot goes into ensuring the success of an event.

With so much going on, it can be easy to overlook some of the finer details that could end up making all the difference.

Case in point: the event email subject line. Get it right, your customers are engaged, informed, and ready to act. In other words – you’re much more likely to get more attendees to your event. Get it wrong, your message ends up skimmed past or junked, and your email marketing efforts are wasted.

Luckily there are certain email subject line techniques that are proven to increase open rate.

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Hold up! You can now put tickets on hold for your event

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Hold up! You can now put tickets on hold for your event

We’ve just released the ability to hold tickets for your event.

As part of our mission to make selling your tickets as simple as possible, we have released a new feature that enables you to put some of your tickets on hold for an existing event.

You’re now able to hold back a portion of online tickets for each event you have published on Ticket Tailor

As and when you need to, you can release these tickets back into your online allocation.

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The basics of boosting ticket sales – 6 key tactics to know

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The basics of boosting ticket sales – 6 key tactics to know

When you’ve poured your heart and soul into an event, to say it’s disappointing when ticket sales flop is an understatement. But this is an eventuality many event planners face at some point in their careers – one that often has nothing to do with their event itself, but more with the fact it’s simply not landing in front of the right eyes, or in the right way.

It’s important not to let poor ticket sales dishearten you too much though. In fact, statistics show you need a pretty thick skin for any kind of sales work, which more often than not requires a determination and doggedness perhaps not found in other areas of event planning. All of this to say that sales can be a tough nut to crack, but that doesn’t mean there aren’t plenty of things you can do to drastically improve your chances of seeing those tickets fly off the shelves.

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