Deciding how much to sell your event tickets for can be pretty daunting. What if you set them too high and no one buys them? Or too low and realise you could have made way more profit?
The truth is, setting your ticket price isn’t an exact science. But that’s not to say you just have to take a wild stab in the dark at it. There should definitely be a clear methodology behind your ticket pricing, otherwise you do risk losing out to the competition or, worse, not breaking even.
In this article, we explain all you need to know.Read More