How to price tickets for an event: The best pricing strategies for event planners

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How to price tickets for an event: The best pricing strategies for event planners

Deciding how much to sell your event tickets for can be pretty daunting. What if you set them too high and no one buys them? Or too low and realise you could have made way more profit?

The truth is, setting your ticket price isn’t an exact science. But that’s not to say you just have to take a wild stab in the dark at it. There should definitely be a clear methodology behind your ticket pricing, otherwise you do risk losing out to the competition or, worse, not breaking even.

In this article, we explain all you need to know.

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Tips for running a networking event people are genuinely excited to attend

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Tips for running a networking event people are genuinely excited to attend

Some people thrive off networking. But for others, the idea of walking into a room full of strangers in order to promote their ‘best self’ is, quite literally, the stuff of nightmares. And understandably so. Even extroverts may experience a small stirring of dread at hearing the words ‘networking event’ – why give up an evening to talk shop, when you spend so much time working in the first place?

Of course, there’ll always be those avid professionals who love to sink their teeth into anything work-related. But how do you appeal to the networking novices – the ones who know they probably would benefit from putting themselves out there, but just can’t quite summon up the courage (or energy) to do so?

Let’s take a look.

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How to write event email subject lines – 6 tips for a higher open rate

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How to write event email subject lines – 6 tips for a higher open rate

From choosing the right event registration software to navigating the pervasive world of promotion – a lot goes into ensuring the success of an event.

With so much going on, it can be easy to overlook some of the finer details that could end up making all the difference.

Case in point: the event email subject line. Get it right, your customers are engaged, informed, and ready to act. In other words – you’re much more likely to get more attendees to your event. Get it wrong, your message ends up skimmed past or junked, and your email marketing efforts are wasted.

Luckily there are certain email subject line techniques that are proven to increase open rate.

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Hold up! You can now put tickets on hold for your event

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Hold up! You can now put tickets on hold for your event

We’ve just released the ability to hold tickets for your event.

As part of our mission to make selling your tickets as simple as possible, we have released a new feature that enables you to put some of your tickets on hold for an existing event.

You’re now able to hold back a portion of online tickets for each event you have published on Ticket Tailor

As and when you need to, you can release these tickets back into your online allocation.

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The basics of boosting ticket sales – 6 key tactics to know

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The basics of boosting ticket sales – 6 key tactics to know

When you’ve poured your heart and soul into an event, to say it’s disappointing when ticket sales flop is an understatement. But this is an eventuality many event planners face at some point in their careers – one that often has nothing to do with their event itself, but more with the fact it’s simply not landing in front of the right eyes, or in the right way.

It’s important not to let poor ticket sales dishearten you too much though. In fact, statistics show you need a pretty thick skin for any kind of sales work, which more often than not requires a determination and doggedness perhaps not found in other areas of event planning. All of this to say that sales can be a tough nut to crack, but that doesn’t mean there aren’t plenty of things you can do to drastically improve your chances of seeing those tickets fly off the shelves.

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How to use social media to increase audience engagement during an event

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How to use social media to increase audience engagement during an event

Using social media to interact with attendees during an event is a great way to increase audience engagement (with a healthy side-dose of boosting your brand awareness online).

With that in mind, here’s how to make the most of your go-to social media platforms during your event.

(PS. You might also be interested in our article on using Social to engage attendees in the run-up to events.)

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How to engage attendees on social media before an event

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How to engage attendees on social media before an event

Attendee engagement is the holy grail of successful event planning. In this article, we’re exploring how to get things off to a good start by using social media to secure that engagement long before the doors to your event actually open.

Engaging your audience, after all, should really begin from the moment your event comes onto its radar. That way you’re more likely to: a) drive ticket sales, and b) ensure attendees are genuinely impressed with your event as a whole. Let’s take a look.

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10 digital marketing tools to help you grow your event planning business

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10 digital marketing tools to help you grow your event planning business

Using digital marketing to promote your event can mean anything from sending out emails to your mailing list through to running a full social media advertising campaign.

Whatever the scale of your online activity, it’s a dead cert that it could be made more effective by using the right digital tools.

From measuring the success of campaigns through to determining who your event’s target audience is – there’s a whole plethora of software, apps and tech designed to make your online marketing efforts more efficient and effective.

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