As an event planner, you’re probably aware that marketing can end up feeling like somewhat of an untamable beast. But it’s a necessary evil – those tickets won’t sell out by themselves!
The fact is, marketing trends and tactics move at an incredibly fast pace, changing from one year to the next. Sometimes these shifts are subtle – like the recent transformation of the need for great customer service into the need for instantaneous and authentic customer service. Some are more in-your-face, like the rise of TikTok, or the (almost) death of Twitter. Either way, it can feel tricky to ensure you're channelling your time and money down viable marketing streams, rather than inadvertently flogging a dead horse.
On that note – what’s new for 2023, and which marketing trends are particularly pertinent to event planners? Let’s find out👇.Read More