Offering in-person payment could help you sell 20% more tickets
While selling tickets is becoming progressively moving online, current research shows that up to 20% of event tickets are still sold at the door. Whether it’s for attendee convenience or to capitalise on impulse purchases, this demonstrates that accepting in-person payments opens up vast opportunities.
But it might not seem straightforward. Integrating in-person payments with your online ticket sales used to come with its own set of challenges. Until now.
Ticket Tailor launches Stripe Terminal
We’ve partnered with our payment provider, Stripe, to offer in-person payments with Stripe Terminal. Terminal lets you handle in-person payments with card readers that are ready to go out of the box, so you can start accepting payments right away.
Not only does this open up a new revenue stream for venues not currently offering in-person payment, but it also makes it easier for event organisers already selling online and on the door. Transferring online and in-person sales to the same platform with Ticket Tailor means you can see all your transactions in one place – allowing for cleaner financial reporting and reconciliation.
On top of this, Terminal allows event organisers to deliver a better, more convenient purchasing experience for customers, improving customer satisfaction and loyalty (great if you run recurring events!).
Link your Ticket Tailor box office with Terminal in just a few steps
Ready to start taking in-person payments? Or keen to track all your online and offline sales in one place? Terminal works seamlessly with the Ticket Tailor platform. Order your Terminal and get started today.
Terminal benefits and features
Seamless integration: Terminal works with the Ticket Tailor platform, so you can open up new payment channels and offer in-person payments for connected accounts.
Customisable to your event: whether you need one card reader or multiple, Stripe Terminal can accommodate all kinds of events.
Unified view of your customers and products: See both in-person and online transactions in your Ticket Tailor Dashboard, view centralised reporting, and get deeper insights to help you make better business decisions.
Automatic reconciliation: No need for cumbersome, time-consuming manual reconciliation processes across the different ways that you sell tickets.
Accept wallet payment methods: With pre-certified EMV card readers, you can easily accept chip cards and contactless payments like Apple Pay and Google Pay.
Security: Stripe Terminal's pre-certified card readers come with end-to-end encryption out of the box.
Expanded availability: In addition to the United States and Canada, Terminal is now generally available in Ireland, France, Germany, the UK, and the Netherlands, extending the benefits of in-person payments to European platforms and their customers. Terminal is also available as a public beta in Australia, Austria, Belgium, Denmark, New Zealand, Singapore, Spain and Sweden. Please contact Stripe support to request your country if it is not on the list.
There are no signs of slowing down
John Affaki, at Stripe explains: “Despite the pandemic-fueled surge in online shopping, in-person sales remain important to many businesses’ bottom line. In the past year alone, Terminal payment volume has increased sixfold. As consumers return to in-person shopping, businesses around the world are now able to seamlessly accept both online and offline payments in a single system”.
What are you waiting for? Set up Terminal today and start selling in-person tickets for your next event.