What the crowd sees matters: safety in the era of Martyn's Law
After Gracie Broom spent two years researching across cities like London, Tokyo and New York, one thing became clear to her: people often notice when something isn’t right, but don’t have a clear, discreet way to say it. To give them that route she launched Reporti. It creates a direct, quiet line between what’s happening on the ground and the teams responsible for responding – helping issues get picked up earlier, handled faster, and understood properly. Reporti is building towards a simple idea: any public space should have a trusted way for people to speak up and know someone is listening. Read on to understand how it could support your event.
Something happens at an event. Someone feels uneasy, spots a scuffle starting, or notices a person who clearly needs a hand. They look around for a steward. Can't see one. Going to find staff means pushing through the crowd, over the noise of the music, and in the moment it feels like more effort than it's worth.
So they say nothing.
Most venues build their safety operations around what their own team can see: stewards on the ground, cameras overhead. But no team can watch everything at once. A lot of what happens at an event is only ever seen by the people standing in the crowd and reaching a member of staff in that moment is often just hard enough that they don't bother.
The knock-on effects will be familiar to anyone who runs events. Incidents go unlogged. Responses are slower than they should be. Something nobody knew was brewing becomes something that has to be dealt with. Beyond the duty of care, that's real liability, messier post-event reporting, and the odd situation that escalates when it never needed to.
A shift worth noticing
This is starting to change – partly through better tools, partly through a shift in what's expected of organisers.
In the UK Martyn's Law (the Terrorism (Protection of Premises) Act 2025) is now on the statute books, with the main duties expected to commence in spring 2027. It brings in new obligations around terrorism preparedness for qualifying venues and larger events, with the level of duty scaling to capacity. Whether or not it applies to your event, it's prompting a lot of organisers to take a proper look at how they operate: how staff communicate, how people raise the alarm, and how any of it gets recorded.
It all starts with a simple question. If someone in the crowd sees something, how easily can they tell you?
One platform tackling it head-on
Reporti is one of the tools taking this on directly. Someone at an event can flag a concern straight away – no app to download, no account to set up. They scan a QR code or follow a link, and the report lands with the venue team directly, where it can be triaged and answered in seconds. Staff can message back to ask a question or help locate someone.
Because it's link-based, it can live wherever your attendees already are: ticket confirmations, event pages, your social channels in the run-up, then QR codes around the site once everyone's arrived. Every report is logged automatically, so you're left with a timestamped record to look back on.
What seems to matter most is visibility. Reports consistently come from wherever the signage is clearest – which points to something easy to miss: a safety channel people can't see might as well not exist. Make it visible, make it easy, and people use it.
Over this summer, Reporti has been part of events attended by close to a quarter of a million people, from Cannes Lions to the Roundhouse, We Are Beer and Camden Market. Its fastest report reached staff in 23 seconds. More telling than any single number is what teams say afterwards: it surfaces the things that would otherwise have slipped through, especially in the busy or out-of-the-way corners where visibility is hardest.
Shaping the next chapter in event safety
If you run events with Ticket Tailor and you've been thinking about how your teams stay connected to the crowd, Reporti is worth getting to know. The team are working closely with a handful of venues and organisers as design partners, helping shape where the platform goes next.
You can find out more at www.reporti.pro, or say hello at [email protected].
