Forget about Ticket Tailor: Keep your events yours with a custom domain

We know how important your own branding is to you when it comes to selling tickets online. This is why 765 of you are already using our White Label feature to hide the Ticket Tailor logo. 

Don’t worry, we’re not offended. In fact, we've gone one step further by launching a brand new feature… You can now set up a custom domain! 

Keep reading to find out why it’s worthwhile, and what steps you need to take to set it up today. 

Why use a custom domain? 

• Boost your branding with a unique branded URL, and make it easier for your visitors to find and share your website! It will be more memorable and will increase trust with your audience.
• Create Meta and Tiktok pixels. Once your custom domain is set up, you can create Meta and TikTok tracking pixels. Pixels are a piece of code that you add to your website that allows you to understand the activity of people visiting your website - so it helps you measure the effectiveness of your marketing!
• Keep your widget on your website. Using a custom domain means customers have a seamless checkout experience if you embed our widget into your site. Not only does it make your customer's journey easier, but it also reduces friction which can cause them to give up on a purchase, so you're likely to sell even more tickets with a custom domain. 
• Discoverability using a custom domain can improve your search engine optimisation (SEO), as a domain that reflects your brand is typically more relevant to what your user is searching for. Plus if you run recurring events, the new events have a better chance of appearing higher up in search results (thanks to your old events). 

How to set it up

• Simply head to your ‘billing’ page in your Settings, where you’ll see the option to activate this feature. 
• Prices vary depending on where you’re based. Our event creators in the UK pay £7 per month, whereas our American friends pay $8 per month. For the rest of the world, prices may vary slightly due to the currency exchange. 
• If you’ve already got White Label set up, it’s free! Go ahead and jump straight into the configuration process. Find the step-by-step tutorial in our help centre article.

Ticket Tailor event creators already using custom domains

We’ve already seen some amazing examples of our community using the custom domain features - check out these three below:

1. 180 The Strand have their widget embedded onto their website for a silky smooth checkout journey.  
2. Loola Paloosa Milano have removed all traces of Ticket Tailor by having the double whammy - White label AND a custom domain. 
3. Sing it all back can now track their website visitors aka party people by setting up their Meta and Tiktok pixels.

We can’t wait to see how you use it!

Any questions, reach out to our support team at [email protected].